Spring
is a time for growth and new beginnings, and an especially exciting time for
Rebecca Adele PR & Events. My boss, Becki, recently celebrated her one-year
anniversary of being in business, which has caused me to reflect on these past
5 months as an intern. To say that I learned a lot would be an understatement. Becki has been a true mentor to me in both personal and professional settings,
and treated all of us interns as an integral part of the Rebecca Adele team.
Over
the semester I had the opportunity to participate in many aspects of public
relations and event planning. From learning how to write strong press releases,
to using PR software to build media lists for clients, I have learned quite a
bit about what it takes to have a career in public relations. My favorite
subject that I got to focus on with Becki was the topic of social media.
As
most young people do, I came into the internship thinking that there was little
Becki could teach me about social media. I had a Twitter and Facebook account, so I must know everything right?
WRONG. The art of social media marketing and management actually takes time and
strategy. I started my internship tweeting about my friends and finished it
with the skills to run a social media campaign for a multitude of clients.
At
its core, social media is really just traditional concepts of word-of-mouth
marketing powered by technology. Not every social network is right for every
company. It is important to identify what your social media goals are. You can
then tailor your content to accomplish these goals. Possible goals to consider
are: offer customer support, increase sales, increase your audience, and gain
repeat customers through brand recognition.
Content
must be original and interesting, keeping in line with buyer persona. Buyer
persona is just an understanding of who your audience is, and whom you want to
reach. What kind of content would appeal to your buyers? Encourage customer
interaction with your brand and always respond to customer feedback.
I
have really enjoyed the responsibility of creating social media plans for
Rebecca Adele PR & Events clients. Collaborating with them and Becki has
ignited a passion I never knew I had for social media. As I start my senior
year of college this fall, I will cherish this opportunity and greatly miss
Becki, the other interns, and our clients.
