Instagram has over 500 million
active monthly users who have shared over 40 billion photos to date. Most
people use this app to share photos of themselves, friends, family and good
times. But for some, Instagram is where they showcase their personal brand.
Have you ever had a friend say, “I can’t post this! It doesn’t match my
Insta-aesthetic” and been confused? Continue reading and that confusion will
disappear. You might even find yourself saying the same thing!
An Instagram aesthetic is basically
a theme that all your photos follow. Whether you choose to have a dark and
moody theme or a bright, pastel one, staying consistent in your theme is
essential. Follow these tips below to perfect your Instagram aesthetic.
1. Download the essentials.
Apps
like VSCO, Afterlight and Lightly let you edit photos and choose different
filters than Instagram.
2. Think of your feed as a whole.
You
want to post photos that look good next to each other so it is important to
think of your feed as one. That may be a great picture you’re about to post but
how does it look next to the others?
3. Change what you take pictures
of.
Is
your feed full of selfies? It is important to include other aspects of your
life. Try photographing your morning coffee, beautiful scenery, cool street
graffiti or even the cosmetics you use and be sure to spread out similar
photos!
4. Edit all your photos the same
Use
the same filters and settings when editing your photos. Play around with
brightness, highlight and saturation until you find a look you like then
continually use the same settings on your photos. This can help keep your
photos consistent to your aesthetic.
5. Put your hashtags in the comment
section
Hashtags
can be a great way to grow your followers and get more likes. However, when you
caption a photo with tons of hashtags it can look like spam. Try commenting
your hashtags instead so your followers won’t see them unless they click on
your comments.
6. Take your photos using the
square setting on your camera.
Taking
a great photo only to have it look awkward on Instagram is the worst. Use the
square setting on your camera to take your pictures so you can avoid this!
Written by Katie Nutall of Rebecca Adele PR & Events
