Kim Kardashian and her raven-haired clan get a lot of heat for
being untalented, famous for being famous, and addicted to the limelight.
Business ventures, style, and scandals aside, the Kardashian Empire seemed to
come out of nowhere and onto our TV screens, magazine covers, department
stores, and... pretty much everything else. We sympathize with Bruce Jenner in
an episode of one of their many reality shows when, looking at Kim on a
magazine cover in his Dentist’s office, he says, “I can’t get away from these
people.” Either can we, Bruce. Either can we.
What exactly makes the Kardashians have this unprecedented
staying power? What caused them to be welded permanently into our brains,
water-cooler conversations, and pop culture with no end in sight? A unique mix
of craziness, Ryan Seacrest, and phenomenal PR.
Kim Kardashian can’t sing or act. We have her stint on Dancing
With The Stars to remind us that she can’t
dance either. What she lacks in traditional talent that typically wields her
kind of celebrity and notoriety, she makes up for with “momager” Kris Jenner.
In 2007, Kim was moderately known for being friends with heiress and socialite
Paris Hilton. Then her 2003 home video with Ray-J went viral, and she was well
on her way to becoming a household name for all the wrong reasons, never able
to shake the stigma of her past mistakes.
Enter Kris Jenner. With the help of her mom, Kim was able to sue
the company who distributed the video, resulting in a $5 million settlement in
April 2007. In October of that same year, the Kardashian family premiered their
reality show Keeping Up with the Kardashians. Jenner took advantage of the momentum from the lawsuit and their new
reality show to launch Kim and her sisters Kourtney and Khloé into the world as
bona fide celebrities.
Never missing the chance to stamp the name Kardashian on a
product, Jenner almost single-handedly created an empire of epic proportions,
tirelessly promoting the Kardashian brand, and leaving no rock unturned. The
Kardashians have their name on several television shows, boutiques, perfume,
nail polish, and clothing lines. They maintain an engaging presence on nearly
all forms of social media. They have completely revolutionized the reality show
format and the pathway to fame, and demonstrate daily the sheer power of
technology and social media.
Through dedicated PR and promotion, as well as unparalleled
business savvy, Kris Jenner and her family created and monetized their public
personas, building a brand with international influence and true staying power.
They have proved time and time again that that the Kardashians are dedicated,
real, and here to stay.
The Kardashians are living proof of the phrase “There is no such
thing as bad publicity.” They may be the butt of many jokes, but with a
collective net worth somewhere near $80 million, the Kardashians are having the
last laugh.
Written By: Kate Glending from Rebecca Adele PR & Events
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