The countdown is on. When you hear the words ‘Super Bowl’
typically two things come to mind - football, of course, being the first and
running in close second, advertising. It’s
hard to forget the 2013 Blackout with Oreo’s famous “Dunk in the Dark” Campaign
or last year’s Budweiser “Puppy Love” Commercial. The impact is priceless for
these companies, but what about the PR underdogs? Rightfully so, a $4.5 million
price tag on a 30 second spot is a wee bit out of budget for a lot of companies.
Instead, Here are 3 Ways to Score Without Fumbling Your Wallet!
Super Bowl Parties
Make your restaurant the spot to be! Instead of viewers
going to a family/friend party bring the party to your business. Create
“invites” that excite the crowd with contests, food and drinks specials that
they won’t want to miss.
Contests
Every sports team has super fans– over the top,
face-painting, head-to-toe dressed, die-hard fans. Encourage your customers to
do the same! The contest can be in person or a social media campaign. Have
contestants come decked out or submit their pictures on social media. The best-dressed
super fan receives a prize and who doesn’t love prizes…and maybe bragging
rights, too?!
Nonprofit Support
Combine excitement with a helping hand. Offer pay-to-play
for your contest or bets! Bets can be related to the game, commercials or
score. Winner still receives a prize. Here’s the catch.. the money received goes
to support any nonprofit of your choice. Encourage through flyers and social
media and gain media attention for anyone that misses out on your event!
What will this year’s unforgettable PR memory be?!
Written by Morgan Hartz of Rebecca Adele PR & Events
