What Happened to All the Brands that Didn’t Have Super Bowl Ads?

The Philadelphia Eagles and the New England Patriots weren’t the only ones competing on Super Bowl Sunday. Twitter turned the big game into a social media competition with #BrandBowl52.

#BrandBowl52 marked Twitter’s attempt to solidify themselves as the social network for all Super Bowl advertisers. They honored not only brands that viewers saw over and over, but they included brands that didn’t air commercials during the big game. The brands that were the most often referenced on Twitter during the game were the big winners.

Besides the spotlight, winning brands will receive actual trophies, as well as access to exclusive Twitter ad products and consumer research and exclusive 90-day use of a custom emoji. Ryan Oliver, Twitter’s head of brand strategy for the U.S. and Canada, called #BrandBowl52 the “first ever social subscription for users to get TV spots delivered to them on Twitter.” What does this mean for the future of the multimillion-dollar Super Bowl commercials? One things for sure, Twitter is making it more inexpensive for brands to get their message out there.    

Here is the full rundown of the #BrandBowl52 brand winners:

#MVP
Awarded to the brand that received the highest percentage of brand-related tweets.
Winner: Pepsi

#Blitz
Awarded to the brand that generated the most tweets per minute.
Co-winners: Doritos and Mountain Dew

#Quarterback
Awarded to the brand that received the most retweets on a single tweet.
Winner: Universal Pictures’ “Jurassic World”

#Interception
Awarded to the brand that did not run a national TV spot during the game but received the highest percentage of brand-related tweets.
Winner: Ally Bank

Twitter also recognized the most tweeted-about brands in several verticals.

Alcoholic beverages
Winner: Bud Light

Automotive
Winner: Ram Trucks

Consumer packaged goods
Winner: Tide

Dining
Winner: Avocados from Mexico

Entertainment
Winner: HBO’s “Westworld”

Financial services
Winner: E-Trade

Home and health care
Winner: No winner named (no home and health care brands enrolled in the competition)

Retail
Winner: Amazon Echo

Technology and telecommunications
Winner: T-Mobile

Travel
Winner: Tourism Australia

Written by Nicole Naiden from Rebecca Adele PR & Events

Super Bowl XLIX – Touchdown for PR Beginners

The countdown is on. When you hear the words ‘Super Bowl’ typically two things come to mind - football, of course, being the first and running in close second, advertising.  It’s hard to forget the 2013 Blackout with Oreo’s famous “Dunk in the Dark” Campaign or last year’s Budweiser “Puppy Love” Commercial. The impact is priceless for these companies, but what about the PR underdogs? Rightfully so, a $4.5 million price tag on a 30 second spot is a wee bit out of budget for a lot of companies. Instead, Here are 3 Ways to Score Without Fumbling Your Wallet!

Super Bowl Parties

Make your restaurant the spot to be! Instead of viewers going to a family/friend party bring the party to your business. Create “invites” that excite the crowd with contests, food and drinks specials that they won’t want to miss.

Contests

Every sports team has super fans– over the top, face-painting, head-to-toe dressed, die-hard fans. Encourage your customers to do the same! The contest can be in person or a social media campaign. Have contestants come decked out or submit their pictures on social media. The best-dressed super fan receives a prize and who doesn’t love prizes…and maybe bragging rights, too?!

Nonprofit Support

Combine excitement with a helping hand. Offer pay-to-play for your contest or bets! Bets can be related to the game, commercials or score. Winner still receives a prize. Here’s the catch.. the money received goes to support any nonprofit of your choice. Encourage through flyers and social media and gain media attention for anyone that misses out on your event! 

What will this year’s unforgettable PR memory be?!

Written by Morgan Hartz of Rebecca Adele PR & Events