If you were among the 4.5
million viewers of Super Bowl XLIX then you might have been reaching for the
tissues this year during commercial breaks (even more so if you are a Seahawks
fan). This year major companies decided to appeal to viewers’ hearts rather
than their funny bone. Companies such as
Budweiser, Always, Nissan, Coca-Cola and Nissan ditched the giggles and made us
all cry with their advertising messages (it wouldn’t be a Super Bowl without at
least one memorable ad!).
Brands are starting to think
a little more seriously about the role they play in their audiences’ lives.
These ads are becoming helpful for the rest of us looking to change up our
marketing game. Here are three lessons we learned while watching this year’s
Super Bowl ads:
Get Emotional:
Ever since the beginning of consumer marketing, we know that humans buy
emotionally. We buy something because we
feel a certain way or want to feel a certain way. Later, we find ourselves
looking back on that purchase and then justify it with logic. If you want your marketing strategy to be a
success, hone in on how your brand can provide your audience with a positive
emotion about life. Coca-Cola beautifully embodied this with their ad, which
transformed online hate messages into happiness on the Internet.
- Don’t Be Morbid: Who DIDN'T hate that ad from Nationwide
where the kid dies? While Nationwide probably had the best intentions for that
ad, they overkilled the emotions and made the message outright depressing.
Fear-based advertisements only go so far with your audience.
- Use the Power of Social Media: After watching Always #LikeAGirl commercial, who else hopped on
Twitter to be a part of the movement? Today, social media is an integral part
of all advertisement. Many viewers turn to social media outlets to comment or
share their opinions about advertisement on social media outlets. So, why not give them a hashtag to start the
buzz with?
What do you think about this
year’s Super Bowl Ads? Let us know!
Written by Tori Simmons of Rebecca Adele PR & Events
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