The Philadelphia Eagles and the New England Patriots weren’t
the only ones competing on Super Bowl Sunday. Twitter turned the big game into
a social media competition with #BrandBowl52.
#BrandBowl52
marked Twitter’s attempt to solidify themselves as the social network for all
Super Bowl advertisers. They honored not only brands that viewers saw over and
over, but they included brands that didn’t air commercials during the big game.
The brands that were the most often referenced on Twitter during the game were
the big winners.
Besides the
spotlight, winning brands will receive actual trophies, as well as access to
exclusive Twitter ad products and consumer research and exclusive 90-day use of
a custom emoji. Ryan Oliver, Twitter’s head of
brand strategy for the U.S. and Canada, called #BrandBowl52 the “first ever
social subscription for users to get TV spots delivered to them on
Twitter.” What does this mean for the future of the multimillion-dollar Super
Bowl commercials? One things for sure, Twitter is making it more inexpensive
for brands to get their message out there.
Here is the full rundown of the
#BrandBowl52 brand winners:
#MVP
Awarded to the brand that received the highest percentage of brand-related tweets.
Winner: Pepsi
Awarded to the brand that received the highest percentage of brand-related tweets.
Winner: Pepsi
#Blitz
Awarded to the brand that generated the most tweets per minute.
Co-winners: Doritos and Mountain Dew
Awarded to the brand that generated the most tweets per minute.
Co-winners: Doritos and Mountain Dew
#Quarterback
Awarded to the brand that received the most retweets on a single tweet.
Winner: Universal Pictures’ “Jurassic World”
Awarded to the brand that received the most retweets on a single tweet.
Winner: Universal Pictures’ “Jurassic World”
#Interception
Awarded to the brand that did not run a national TV spot during the game but received the highest percentage of brand-related tweets.
Winner: Ally Bank
Awarded to the brand that did not run a national TV spot during the game but received the highest percentage of brand-related tweets.
Winner: Ally Bank
Twitter also recognized the most
tweeted-about brands in several verticals.
Alcoholic beverages
Winner: Bud Light
Winner: Bud Light
Automotive
Winner: Ram Trucks
Winner: Ram Trucks
Consumer packaged goods
Winner: Tide
Winner: Tide
Dining
Winner: Avocados from Mexico
Winner: Avocados from Mexico
Entertainment
Winner: HBO’s “Westworld”
Winner: HBO’s “Westworld”
Financial services
Winner: E-Trade
Winner: E-Trade
Home and health care
Winner: No winner named (no home and health care brands enrolled in the competition)
Winner: No winner named (no home and health care brands enrolled in the competition)
Retail
Winner: Amazon Echo
Winner: Amazon Echo
Technology and telecommunications
Winner: T-Mobile
Winner: T-Mobile
Travel
Winner: Tourism Australia
Winner: Tourism Australia
Written by Nicole Naiden from Rebecca Adele PR & Events