Planning ahead of time is a convenient way to manage your
time. It’s also never a bad thing to get things done ahead of time. However, it
is not good to declare the winner of the Vice-Presidential debate 90 minutes before
the event’s salutations.
It comes to question how one could make such proclamations
before the event unfolds because as we see with this premature announcement,
things do not always go as planned.
The text of
the story, posted at the Republican website, reads:
Americans from all across the country tuned in to watch the one
and only Vice Presidential debate. During the debate we helped fact check and
monitor the conversation in real time @GOP. The consensus was clear after the
dust settled,
Mike Pence was the clear winner of the debate.
Mike Pence’s top moments from the debate:
- Economy
- Highlighting Hillary’s scandals
Mike Pence made the most of his opportunity to debate Hillary’s
VP pick Tim Kaine. The other clear winner from tonight’s debate was Donald
Trump. His running mate perfectly shared Trump’s vision to make America great
again and that message is resonating with Americans all across the country.
An unusual yet “usual” way the GOP addressed the mistake was
as if it never happened. The GOP replaced the page with this:
That’s it? Sweep it under the rug?? Where is the crisis
communication???
A vital step in crisis communication is to be open and never
deny responsibility when it is clearly your fault. Not addressing the crisis is
the same as denying it and in the age of social media of course it was caught!
Not doing this can damage credibility.
Own your error and “save face” with the public.
