Is Facebook on it's way to become a thing of the past when it comes to
promotion for small businesses and nonprofit organizations?
Recently announced, Facebook has once
again changed their algorithm to a mere 2%, which means that only 2% of the
people liking a page will receive news and updates from that page. Just 2 years
ago it was at 16%. I don’t know about you but when I “like” a page, I expect it
to show up on my timeline!
Facebook has been active for over a decade as a means of sharing and promoting and connecting and now this $212 Billion company is asking for business (both big and small), and non profit organizations to pay to boost their posts!
Facebook has completely taken this out of the hands
of the consumer and made it virtually impossible for small businesses and
nonprofits to reach all their clientele that they spend a lot of time building
up, for what? So that 2% of the people can see it? That is unless of course you “boost”
your post and pay to have a higher percentage of people see what you're sharing as a company.
So the question remains.. How does
Facebook expect small businesses or start up companies or nonprofits to reach
their fan base if they are preventing it? Facebook doesn’t even give the user
an option to allow us to see all the pages that we like regardless of the
algorithm! Sure there is the page interest list on the sidebar on the newsfeed page, but it sure doesn't look like any of those pages have been showing up, at least in my feed!
All-in-all this new 2% algorithm, defeats the whole purpose of having a Facebook page... that is, in my opinion. It just doesn't seem fair to alienate and aggravate active businesses on Facebook that have already worked so hard to get fans, and then tell them fans won't be seeing their content. Exceptions should be made to the algorithm because not every Facebook
page is alike. If this 2% algorithm stays, “Find us on Facebook” will become
obsolete.
The last time I checked, I clicked “like” on a company's page for a reason. This just doesn't seem like an ethical business tactic on Facebook's end. What are your thoughts? Sound off in the comments section below!
Written by Victoria Ripepi from Rebecca Adele PR & Events
No comments:
Post a Comment