Using Pinterest Analytics for a Stronger Marketing Campaign

Pinterest, the visually oriented social media site, is no longer just for planning weddings and finding healthy recipes. The social media site is estimated to have approximately 40 million active monthly users and is continuing to grow. A lot of people use the site for pleasure, but, if used strategically, it can be a great marketing tool for businesses.

Marketing your business on Pinterest may seem like a daunting task, but Pinterest analytics makes the process smooth and the results easy to comprehend. For business accounts, Pinterest offers analytics that provide insight into information about the business’ audience, the audience’s preferences, and referral traffic. Specifically, Pinterest analytics provide information on your audience, including specifics like gender and location. Additionally, the analytics also provide information about your audience’s interests, allowing you to tailor your posts to meet the interests of the audience. The analytics can also tell you what pins and boards of yours are most popular and what people save from your website. Additionally, analytics tracks how much traffic your website gets after you add the “Pin It” button to your site.

If your business involves selling products, Pinterest can be a great test-run for your items. If you pin images of your products, Pinterest analytics will tell you which of the pins are the most popular, essentially forecasting which of your products will be the most successful. On your analytics profile page, you can also see your 50 most repinned pins and your boards with the most repins. Pinterest also offers free marketing advice, providing tips on your analytics page based on your data from the analytics.

Pinterest is a growing social network and is extremely unique. Utilizing Pinterest’s sophisticated analytics tools can help you market your business by providing invaluable feedback about your audience and the things your audience is interested in. Looking at your Pinterest analytics and utilizing that information to alter your marketing strategy can make your business’s marketing campaign more successful. 

Written by Samantha Weisner of Rebecca Adele PR & Events