Instagram Has Helped Make Shopping Easier

If you are like me, you spend half of your days scrolling through your Instagram feed double tapping on different posts and watching funny videos or memes. Again if you are anything like me, we also follow way too many clothing brands and cosmetic companies that continuously post new items. When I first had Instagram, you would have to write down what the item was you were interested in and look it up separately on the internet. Now? You can just tap once on the post and a link pops up that you can click on and it will take you directly to the product page and website. How convenient is this?!

Being able to shop on Instagram makes it much easier for shoppers the buy items. Shoppers like me who have no will power when it comes to online shopping! It is also gives companies an opportunity to grow their brand awareness and open up areas for more revenue. If you are advertising the product you might as well sell the product in the same place right?

Instagram is still for watching fun videos and seeing cute posts of your friends, but branching out into a new area can be a big step in a new direction. What do you think social medias will do next to make shopping even easier for the consumer??

Written by LeAnn Frank - Intern at Rebecca Adele PR and Events

Activities to Replace Summer 2020 Cancelled Events

When life gives you lemons, you make lemonade. When life gives you Covid-19, you make many adjustments in your life to help flatten the curve. Many of these adjustments include our upcoming summer 2020 plans including concerts, sports games, vacations, festivals, parades, and more. So how can you make the most out of summer, while the stay at home order and CDC guidelines are still in place? Here are some of my favorite at home activities that you can do just about anywhere, while maintaining a safe distance.

 

First, I am pretty sure we have all been doing this already, but streaming devices have been my life. When the weather is less than appealing, I hunker down in my comfy chair and blankets, and I watch shows and movies until I get hungry or tired. When this gets tiring or old, I grab a good book. Many authors have been releasing books, or when in doubt read an old classic. Stephanie Meyer is releasing a new book from Edward's perspective for all the millennials out there. 

Concerts have been cancelled or rescheduled due to the virus, but do not fret. Some artists have been performing on Instagram Live or through Zoom meetings with their band. Taylor Swift's Live from Paris concert will be uploaded to Hulu and Disney+ for our at home concert series. 

When the weather cooperates, sunbathing outside or taking a nap in my hammock are my go tos. Hey, why not watch one of those concerts while outside? It may not be the festival atmosphere you're use to, but it's still a good way to unwind!

Our favorite sports teams are starting their seasons back up, and although we cannot be in the stands, we can cheer from our family rooms while eating the same junk food snacks that cost an arm and a leg at a ballpark. No one will give you looks for cheering too loudly or giving your opinion to the referee who doesn't seem to listen to you.

A few more activities might include painting, coloring, puzzling, organizing everything, four-wheeling, socially distant hikes or picnics with friends, or playing Animal Crossing on the Nintendo Switch. 

Whichever you choose to do, this summer might not be as we planned, but we can still make the best of it in the current situation. Hopefully some of these ideas inspire you to try something new or start something old. 

Written by: LEANN FRANK, REBECCA ADELE PR AND EVENTS INTERN 

My Reflection on Summer 2016 at Rebecca Adele PR & Events

I can’t believe another summer has flown by! It feels like yesterday I was just leaving school and getting ready to start an internship for the very first time. Before I left for school I was interviewing for internships left and right, it wasn’t until I stumbled upon an advertisement for Rebecca Adele PR & Events, that I knew I had to have this one. I was so excited when Becki reached out to me asking to interview. After the interview, and finding out I got the job, I was so ecstatic!

I’m not going to lie, I was a little nervous before starting my internship at Rebecca Adele PR & Events. I did not know what to expect or what every day would look like. As soon as I walked into the office, the cutest pets, whom I have grown to love, welcomed me. We got to work right away, which was exciting because I have learned so much the past few months. I have learned everything from social media plans, to press releases and how to plan events.

As a writer, event planner, and PR specialist, this internship has helped me build a portfolio I can take with me for years to come. Becki is one of the most hardworking, passionate, and motivated people I have ever met. She knows so much about the field and is always willing to help you grow. I am so lucky to have worked along side with her this summer, and watch her build her company even more.

This internship has helped me establish that I am ready to be in the PR world. I have definitely chosen the right career path for me. I am excited to head back to Ohio University this fall with all the knowledge I have gained from this experience. However I will miss Becki and the team at Rebecca Adele PR & Events. Thank you Becki for an amazing summer internship!

Written by Lexie Gomez at Rebecca Adele PR & Events

Out with the Old, in with the New: Instagram Introduces New Logo

Recently, Instagram released a new logo and most of the Internet freaked out. The Facebook-owned photo-sharing app removed its universal tan-and-brown camera logo for a vibrant design with a white camera outline inside. Instagram’s other apps – layout, Hyperlapse and Boomerang – also have similar redesigns.

It seems like “insta-lovers” aren’t big on change, some users had some pretty strong reactions to the new look.

The big question is why the change? Instagram said the change reflects the developments the company has made since its launch in October 2010. According to Ian Splater who is head of design for Instagram, “The instagram logo and design was beginning to feel, well…not reflective of the community, and frankly we thought we could make it better,” he writes in a post on Medium.

It is obvious that the new app was inspired by the previous app icon. They also made improvements to how the instagram app looks on the inside as well. The design is supposed to make the app feel simpler. The design allows there to be more focus on the photos and videos users post without changing how you navigate the app. Although this is the most noticeable change to this app, it is also implementing updates that will have a more significant impact on marketers.

The Instagram community has progressed over the past five years from a place to share filtered photos too much more.  Instagram’s fresh new look reflects how diverse and lively your story telling has become.

Written by Carly Wiegand of Rebecca Adele PR & Events

Reflecting at My Time at Rebecca Adele PR & Events- Casie Varacelli

As May quickly approaches, I cannot believe how fast my time here at Rebecca Adele PR & Events has gone by. I enjoyed every aspect of this internship, from learning more about the fields I would like to go into, to spending quality time with Becki and all her furry friends! At the beginning of this, I was nervous since I had already graduated a couple years ago. Becki assured me that it was a great way to learn more about marketing, and that taking on an internship, along with my other job, was a good thing. Well, like a mom, she was right!

I was SO excited to dive into social media, public relations and especially events! I was pretty sure I knew all there was to know about social media, considering I spend an adequate amount of time on it, but I was wrong! I learned so much more about posts, links, images, hashtags, tweets and even scheduling. Rebecca Adele PR & Events has many different clients and I think that was a huge advantage in learning to write social media plans. Not every company’s needs are the same, and sometimes those even change mid-project!

When show time came, I was ready! I have always wanted to work with events and event planning. It was a great opportunity to see what all is involved in orchestrating an event. The other interns and I worked together as a team to post ads for the shows, artist statements and blogs. There was also waking up at 6am to put up signs and balloons, rain or shine, but it got us moving for the day! The shows gave me a great appreciation for all the hard work everyone puts in for an event to run smoothly and successfully. 

Moving forward, I would like to pursue a career in either events or social media. I would like to further my creativity and I feel that this internship was a great reminder of why I went into marketing. Learning to write press releases and working with the media was an amazing experience, but lets just say it was not my favorite thing! I have the knowledge under my belt now though, if I were ever given the task.

I cannot thank Becki enough for the time she has put into helping me learn more about the industry and how to be a tough individual. She is a strong, independent entrepreneur and I think anyone would be lucky to work with her. She made work fun and rewarding, and she also has the most adorable pets ever that are great office companions! I appreciate everything she has done for me and I will definitely keep in touch.

I will miss everyone, and so will Duke!

Written by Casie Varacelli from Rebecca Adele PR & Events

Account Switching Available on Instagram

Good news, multi-Instagram account users – you can now switch between multiple accounts on Instagram! With the rising popularity of the app, it was only a matter of time until the feature was introduced. After months of testing on both iOS and Android, the company has recently officially announced the feature!

“Starting this week, you can quickly and easily switch between multiple accounts on Instagram!” The Instagram Help Center goes into more detail and provides users with a step-by-step process on how to add more than one account. Here’s how to do it:

- Go to your profile and tap the settings icon: 

- Scroll down and tap Add Account (this will be close to the bottom by “Log Out” and “Clear Search History)

- Enter the username and password of the account you’d like to add

Yep, it’s that easy! This process can be repeated to add up to five different accounts on the app.

Users have been giving a lot of positive feedback about the feature already, as it makes handling multiple accounts for personal and professional use much easier. Before the feature, those with multiple accounts would have to use third-party apps to easily switch between different profiles.

The feature is supported with Instagram version 7.15 for iOS and Android. Social media business owners rejoice!

Written by Samantha Velotta from Rebecca Adele PR & Events

Using Pinterest Analytics for a Stronger Marketing Campaign

Pinterest, the visually oriented social media site, is no longer just for planning weddings and finding healthy recipes. The social media site is estimated to have approximately 40 million active monthly users and is continuing to grow. A lot of people use the site for pleasure, but, if used strategically, it can be a great marketing tool for businesses.

Marketing your business on Pinterest may seem like a daunting task, but Pinterest analytics makes the process smooth and the results easy to comprehend. For business accounts, Pinterest offers analytics that provide insight into information about the business’ audience, the audience’s preferences, and referral traffic. Specifically, Pinterest analytics provide information on your audience, including specifics like gender and location. Additionally, the analytics also provide information about your audience’s interests, allowing you to tailor your posts to meet the interests of the audience. The analytics can also tell you what pins and boards of yours are most popular and what people save from your website. Additionally, analytics tracks how much traffic your website gets after you add the “Pin It” button to your site.

If your business involves selling products, Pinterest can be a great test-run for your items. If you pin images of your products, Pinterest analytics will tell you which of the pins are the most popular, essentially forecasting which of your products will be the most successful. On your analytics profile page, you can also see your 50 most repinned pins and your boards with the most repins. Pinterest also offers free marketing advice, providing tips on your analytics page based on your data from the analytics.

Pinterest is a growing social network and is extremely unique. Utilizing Pinterest’s sophisticated analytics tools can help you market your business by providing invaluable feedback about your audience and the things your audience is interested in. Looking at your Pinterest analytics and utilizing that information to alter your marketing strategy can make your business’s marketing campaign more successful. 

Written by Samantha Weisner of Rebecca Adele PR & Events

As the Summer Comes to an End..

Kara's Experience..

Intern: The coveted role that every college student strives to obtain.  Going into Christmas break of my Sophomore year, I was eager to begin the internship hunt.  At Ohio University, we have it drilled into our heads from day one that we need to get an internship in order to graduate.  I knew how important it is to have real-world experience, especially since I was about to be halfway through college.  It was during this internship search that I came across Rebecca Adele PR & Events. 

The first thing that attracted to me to this internship was the way Becki described the program.  While most internship descriptions were pretty cut-and-dry, Becki’s creative way of writing about daily roles made me feel like I would be a part of something fresh, unique, and exciting.  It is for these reasons that I was thrilled to become a part of Becki’s team!

Going into the internship, I had set goals of what I wanted to achieve.  I needed to build my own personal portfolio and have concrete examples of work in the PR field.  I believed that I would be able to obtain these goals, but I did not know how quickly they would be achieved! I was pleasantly thrilled that I was put to work right away, even on important aspects of Becki’s company such as press release writing and managing various social media accounts.

I not only enjoyed the responsibility that I was given, but also the environment that I was given to learn in.  It was great to have Becki right there to answer any kind of question and offer advice.  I loved being able to joke around in the office one minute, and the next be able to receive awesome real-world tips from Becki’s experience in the field. 

Overall, the experience I gained from this internship was better than anything I could have learned in a classroom.  It was the best place for me to begin my growth as a PR professional.  Although I will miss my Tuesday and Thursday mornings in the office, I leave the internship knowing I have a mentor I can count on-from joking about her being my mom or offering advice on how to write the best boilerplate for a press release.  My time at Rebecca Adele PR & Events will be greatly missed, but never forgotten!

Written by Kara Ferrara from Rebecca Adele PR & Events

Chloe's Experience...

Coming straight out of high school, never in my wildest dreams did I imagine I would land a position with a PR company.

My past two semesters with Rebecca Adele PR & Events (Summers 2014, 2015) has taught me so much about the PR world.  Looking back, I have grown so much and couldn’t be happier with confidence I have gained from this internship.  From not knowing how to write a press release to writing at least five of them in my period at Rebecca Adele seems amazing to me.  Also having never taken a college class about PR, from the beginning of my internship I felt like I was “thrown into the fire.”

And I wouldn’t want it any other way.

I am incredibly thankful to have begun my career path towards a PR professional with Rebecca Adele.  In addition to learning about social media, PR writing and event planning, it also helped confirm that this is the field I want to work in. 

When first meeting with my boss in February of 2014, I had asked to shadow her for a high school project.  Never was it my original intention to intern for her, but as luck would have it, here I am sitting at a desk in her office. 

This internship has been more valuable (and fun!) than any college class--sorry John Carroll!  As my internship comes to an end, I cannot wait for the next exciting opportunity that I will be faced with.  While I am leaving with more PR knowledge and experience, I am also leaving with a wonderful friendship with my boss/role model/friend Becki Silverstein. 

According to the dictionary, serendipity is defined as “luck that takes the form of finding valuable or pleasant things that are not looked for,” and I believe that perfectly sums up my time with Rebecca Adele PR & Events. 

Written by Chloe Slavin from Rebecca Adele PR & Events