Instagram Has Helped Make Shopping Easier

If you are like me, you spend half of your days scrolling through your Instagram feed double tapping on different posts and watching funny videos or memes. Again if you are anything like me, we also follow way too many clothing brands and cosmetic companies that continuously post new items. When I first had Instagram, you would have to write down what the item was you were interested in and look it up separately on the internet. Now? You can just tap once on the post and a link pops up that you can click on and it will take you directly to the product page and website. How convenient is this?!

Being able to shop on Instagram makes it much easier for shoppers the buy items. Shoppers like me who have no will power when it comes to online shopping! It is also gives companies an opportunity to grow their brand awareness and open up areas for more revenue. If you are advertising the product you might as well sell the product in the same place right?

Instagram is still for watching fun videos and seeing cute posts of your friends, but branching out into a new area can be a big step in a new direction. What do you think social medias will do next to make shopping even easier for the consumer??

Written by LeAnn Frank - Intern at Rebecca Adele PR and Events

Covid-19 Effects on Businesses Worldwide

Covid-19 has caused chaos all throughout the world since it first appeared in late 2019. Now, over five months later, there are lasting effects that the novel corona virus has caused. Not looking at the virus itself, the corona virus has caused many businesses to stop operations and some to close for good. What can we do to help support these businesses that are closing due to the stay at home order and the fact that they do not fall under the essential business market?

Some of the ways we can help is by supporting our local businesses. Small, family owned businesses are especially hurting during these trying times. They have had to cut staff, move to curbside only pickup, and reduce store hours and operations to follow proper CDC guidelines. One way my family is helping our local businesses, is by ordering dinner to go at least once a week from a local restaurant around us that remains open for curbside ordering. If everyone bought a meal from a local restaurant once a week, it would significantly help these businesses out. We can also continue to donate goods to our healthcare workers on the front line. Donating masks, cleaning products, meals, etc. are just some ideas of donations. We're all in this together, so let's make it count!

On a positive note, covid-19 has caused greenhouse gas emissions and CO2 emissions to decline greatly due to the shutdown of factories worldwide. Will this last? Probably not. We are already seeing an increase within different areas and countries with factories and large companies opening back up for production and business. Hopefully, the economy will bounce back, taking into account the proper precautions to help keep greenhouse emissions to a minimum.

Written by: LeAnn Frank, Intern at Rebecca Adele PR & Events

Reflecting on My Summer at Rebecca Adele PR & Events

As my time as a summer intern for Rebecca PR & Events comes to a close, I have a lot to be thankful for and reflect on. I’ve had experience writing and using social media, but I’ve never used these skills in the platform I’ve been able to during my time here.

When I first applied for this internship, I had no idea what was in store for me; I just knew it felt like the perfect fit. Turns out, I was right! This experience has provided me with the knowledge and skills I need to be successful in my future career. Not only have I learned new skills and improved the ones I already had, but it’s been a reassuring experience for me. I always knew I loved the public relations field, but looking back on my time here and everything I’ve done, I know for certain that this is what I want to do for the rest of my life, and I have Becki to thank for that.

From creating blog posts to social media plans to working the events throughout the summer, not a second of it was mundane or boring. I’ve had the opportunity at this internship to do more than just sit in an office day-in and day-out and wait for my dismissal. I looked forward to my work day and the conversation and friendships I’ve built with Becki and Lexie, the other intern.

Normally, I would be very sad to leave this internship forever. However, I’ve been fortunate enough to be asked to stay on with Rebecca Adele PR & Events and continue my internship experience virtually for the upcoming fall semester. Being the last semester of my college career, I know the continuation of this internship will keep my skills sharp and keep me focused and ready when a full-time career opportunity arises.

I couldn’t have asked for a better internship and I can’t think of another way I would have rather spent my summer than here at Rebecca Adele PR & Events!

Written by Shaylee Dillen of Rebecca Adele PR & Events

As the Summer Comes to an End..

Kara's Experience..

Intern: The coveted role that every college student strives to obtain.  Going into Christmas break of my Sophomore year, I was eager to begin the internship hunt.  At Ohio University, we have it drilled into our heads from day one that we need to get an internship in order to graduate.  I knew how important it is to have real-world experience, especially since I was about to be halfway through college.  It was during this internship search that I came across Rebecca Adele PR & Events. 

The first thing that attracted to me to this internship was the way Becki described the program.  While most internship descriptions were pretty cut-and-dry, Becki’s creative way of writing about daily roles made me feel like I would be a part of something fresh, unique, and exciting.  It is for these reasons that I was thrilled to become a part of Becki’s team!

Going into the internship, I had set goals of what I wanted to achieve.  I needed to build my own personal portfolio and have concrete examples of work in the PR field.  I believed that I would be able to obtain these goals, but I did not know how quickly they would be achieved! I was pleasantly thrilled that I was put to work right away, even on important aspects of Becki’s company such as press release writing and managing various social media accounts.

I not only enjoyed the responsibility that I was given, but also the environment that I was given to learn in.  It was great to have Becki right there to answer any kind of question and offer advice.  I loved being able to joke around in the office one minute, and the next be able to receive awesome real-world tips from Becki’s experience in the field. 

Overall, the experience I gained from this internship was better than anything I could have learned in a classroom.  It was the best place for me to begin my growth as a PR professional.  Although I will miss my Tuesday and Thursday mornings in the office, I leave the internship knowing I have a mentor I can count on-from joking about her being my mom or offering advice on how to write the best boilerplate for a press release.  My time at Rebecca Adele PR & Events will be greatly missed, but never forgotten!

Written by Kara Ferrara from Rebecca Adele PR & Events

Chloe's Experience...

Coming straight out of high school, never in my wildest dreams did I imagine I would land a position with a PR company.

My past two semesters with Rebecca Adele PR & Events (Summers 2014, 2015) has taught me so much about the PR world.  Looking back, I have grown so much and couldn’t be happier with confidence I have gained from this internship.  From not knowing how to write a press release to writing at least five of them in my period at Rebecca Adele seems amazing to me.  Also having never taken a college class about PR, from the beginning of my internship I felt like I was “thrown into the fire.”

And I wouldn’t want it any other way.

I am incredibly thankful to have begun my career path towards a PR professional with Rebecca Adele.  In addition to learning about social media, PR writing and event planning, it also helped confirm that this is the field I want to work in. 

When first meeting with my boss in February of 2014, I had asked to shadow her for a high school project.  Never was it my original intention to intern for her, but as luck would have it, here I am sitting at a desk in her office. 

This internship has been more valuable (and fun!) than any college class--sorry John Carroll!  As my internship comes to an end, I cannot wait for the next exciting opportunity that I will be faced with.  While I am leaving with more PR knowledge and experience, I am also leaving with a wonderful friendship with my boss/role model/friend Becki Silverstein. 

According to the dictionary, serendipity is defined as “luck that takes the form of finding valuable or pleasant things that are not looked for,” and I believe that perfectly sums up my time with Rebecca Adele PR & Events. 

Written by Chloe Slavin from Rebecca Adele PR & Events