Instagram Has Helped Make Shopping Easier

If you are like me, you spend half of your days scrolling through your Instagram feed double tapping on different posts and watching funny videos or memes. Again if you are anything like me, we also follow way too many clothing brands and cosmetic companies that continuously post new items. When I first had Instagram, you would have to write down what the item was you were interested in and look it up separately on the internet. Now? You can just tap once on the post and a link pops up that you can click on and it will take you directly to the product page and website. How convenient is this?!

Being able to shop on Instagram makes it much easier for shoppers the buy items. Shoppers like me who have no will power when it comes to online shopping! It is also gives companies an opportunity to grow their brand awareness and open up areas for more revenue. If you are advertising the product you might as well sell the product in the same place right?

Instagram is still for watching fun videos and seeing cute posts of your friends, but branching out into a new area can be a big step in a new direction. What do you think social medias will do next to make shopping even easier for the consumer??

Written by LeAnn Frank - Intern at Rebecca Adele PR and Events

Activities to Replace Summer 2020 Cancelled Events

When life gives you lemons, you make lemonade. When life gives you Covid-19, you make many adjustments in your life to help flatten the curve. Many of these adjustments include our upcoming summer 2020 plans including concerts, sports games, vacations, festivals, parades, and more. So how can you make the most out of summer, while the stay at home order and CDC guidelines are still in place? Here are some of my favorite at home activities that you can do just about anywhere, while maintaining a safe distance.

 

First, I am pretty sure we have all been doing this already, but streaming devices have been my life. When the weather is less than appealing, I hunker down in my comfy chair and blankets, and I watch shows and movies until I get hungry or tired. When this gets tiring or old, I grab a good book. Many authors have been releasing books, or when in doubt read an old classic. Stephanie Meyer is releasing a new book from Edward's perspective for all the millennials out there. 

Concerts have been cancelled or rescheduled due to the virus, but do not fret. Some artists have been performing on Instagram Live or through Zoom meetings with their band. Taylor Swift's Live from Paris concert will be uploaded to Hulu and Disney+ for our at home concert series. 

When the weather cooperates, sunbathing outside or taking a nap in my hammock are my go tos. Hey, why not watch one of those concerts while outside? It may not be the festival atmosphere you're use to, but it's still a good way to unwind!

Our favorite sports teams are starting their seasons back up, and although we cannot be in the stands, we can cheer from our family rooms while eating the same junk food snacks that cost an arm and a leg at a ballpark. No one will give you looks for cheering too loudly or giving your opinion to the referee who doesn't seem to listen to you.

A few more activities might include painting, coloring, puzzling, organizing everything, four-wheeling, socially distant hikes or picnics with friends, or playing Animal Crossing on the Nintendo Switch. 

Whichever you choose to do, this summer might not be as we planned, but we can still make the best of it in the current situation. Hopefully some of these ideas inspire you to try something new or start something old. 

Written by: LEANN FRANK, REBECCA ADELE PR AND EVENTS INTERN 

Covid-19 Effects on Businesses Worldwide

Covid-19 has caused chaos all throughout the world since it first appeared in late 2019. Now, over five months later, there are lasting effects that the novel corona virus has caused. Not looking at the virus itself, the corona virus has caused many businesses to stop operations and some to close for good. What can we do to help support these businesses that are closing due to the stay at home order and the fact that they do not fall under the essential business market?

Some of the ways we can help is by supporting our local businesses. Small, family owned businesses are especially hurting during these trying times. They have had to cut staff, move to curbside only pickup, and reduce store hours and operations to follow proper CDC guidelines. One way my family is helping our local businesses, is by ordering dinner to go at least once a week from a local restaurant around us that remains open for curbside ordering. If everyone bought a meal from a local restaurant once a week, it would significantly help these businesses out. We can also continue to donate goods to our healthcare workers on the front line. Donating masks, cleaning products, meals, etc. are just some ideas of donations. We're all in this together, so let's make it count!

On a positive note, covid-19 has caused greenhouse gas emissions and CO2 emissions to decline greatly due to the shutdown of factories worldwide. Will this last? Probably not. We are already seeing an increase within different areas and countries with factories and large companies opening back up for production and business. Hopefully, the economy will bounce back, taking into account the proper precautions to help keep greenhouse emissions to a minimum.

Written by: LeAnn Frank, Intern at Rebecca Adele PR & Events

My Reflection on Summer 2016 at Rebecca Adele PR & Events

I can’t believe another summer has flown by! It feels like yesterday I was just leaving school and getting ready to start an internship for the very first time. Before I left for school I was interviewing for internships left and right, it wasn’t until I stumbled upon an advertisement for Rebecca Adele PR & Events, that I knew I had to have this one. I was so excited when Becki reached out to me asking to interview. After the interview, and finding out I got the job, I was so ecstatic!

I’m not going to lie, I was a little nervous before starting my internship at Rebecca Adele PR & Events. I did not know what to expect or what every day would look like. As soon as I walked into the office, the cutest pets, whom I have grown to love, welcomed me. We got to work right away, which was exciting because I have learned so much the past few months. I have learned everything from social media plans, to press releases and how to plan events.

As a writer, event planner, and PR specialist, this internship has helped me build a portfolio I can take with me for years to come. Becki is one of the most hardworking, passionate, and motivated people I have ever met. She knows so much about the field and is always willing to help you grow. I am so lucky to have worked along side with her this summer, and watch her build her company even more.

This internship has helped me establish that I am ready to be in the PR world. I have definitely chosen the right career path for me. I am excited to head back to Ohio University this fall with all the knowledge I have gained from this experience. However I will miss Becki and the team at Rebecca Adele PR & Events. Thank you Becki for an amazing summer internship!

Written by Lexie Gomez at Rebecca Adele PR & Events

Reflecting on My Summer at Rebecca Adele PR & Events

As my time as a summer intern for Rebecca PR & Events comes to a close, I have a lot to be thankful for and reflect on. I’ve had experience writing and using social media, but I’ve never used these skills in the platform I’ve been able to during my time here.

When I first applied for this internship, I had no idea what was in store for me; I just knew it felt like the perfect fit. Turns out, I was right! This experience has provided me with the knowledge and skills I need to be successful in my future career. Not only have I learned new skills and improved the ones I already had, but it’s been a reassuring experience for me. I always knew I loved the public relations field, but looking back on my time here and everything I’ve done, I know for certain that this is what I want to do for the rest of my life, and I have Becki to thank for that.

From creating blog posts to social media plans to working the events throughout the summer, not a second of it was mundane or boring. I’ve had the opportunity at this internship to do more than just sit in an office day-in and day-out and wait for my dismissal. I looked forward to my work day and the conversation and friendships I’ve built with Becki and Lexie, the other intern.

Normally, I would be very sad to leave this internship forever. However, I’ve been fortunate enough to be asked to stay on with Rebecca Adele PR & Events and continue my internship experience virtually for the upcoming fall semester. Being the last semester of my college career, I know the continuation of this internship will keep my skills sharp and keep me focused and ready when a full-time career opportunity arises.

I couldn’t have asked for a better internship and I can’t think of another way I would have rather spent my summer than here at Rebecca Adele PR & Events!

Written by Shaylee Dillen of Rebecca Adele PR & Events

My Summer at Rebecca Adele PR & Events

I can’t believe my internship at Rebecca PR & Events is coming to an end! It feels like it was just yesterday that I was walking into Becki’s colorful and fun office, being greeted by several cats and her beloved pup, Google.

I looked forward to the 45-minute drive to Solon every Monday and Wednesday because our workdays were upbeat and fun, filled with music, talking and the exchange of ideas. While I did have some experience in social media, I have never done any public relations or event planning. However, Becki made it easy to learn and explained everything I needed to know, while still giving me some room to be creative and think for myself.

My day-to-day tasks included writing blogs and press releases, producing and scheduling social media posts, and marketing for upcoming shows for Avant-Garde and Bump to Bows Shows! Working in a fast paced environment has definitely helped me to work harder and be more efficient and creative in my writing. Being able to see my work being used online was rewarding and made me confident that the work I was doing was relevant and important.

Working with Becki was such a rewarding and fun experience. She was constantly giving feedback and helping me to learn from my mistakes, which is what I was looking for in an internship. Hearing her success story about how she was able to get where she is today was very inspiring, and I am grateful to have had the opportunity to work for such a successful and experienced woman.  One of the most important things that she taught me is that you can do anything you want as long as you work for it and to not let anyone get in the way of your goals. Anyone who has the opportunity to work with Becki is very lucky because her kind and hard-working attitude is inspiring and surely motivating. I am so very appreciative for my experience at Rebecca Adele PR & Events and will use what I have learned for my future career in public relations!

Written by Caitlin Homcy of Rebecca Adele PR & Events

Thank you Becki for my wonderful experience at Rebecca Adele PR & Events

It is sad to say that my time here as an intern for Rebecca Adele PR & Events has come to end.  However, I can say that I am not sad, but very happy that I can say that I loved every second of this internship! Although the summer went by way too fast and I wish I could stay longer for this internship, I was able to learn so much about the PR industry and what it takes to run a growing successful business.  Becki is such a positive role model. I am truly going to miss coming into the office every week.

This was my first PR internship and with the help of Becki, I was able to learn how to develop content for several different clients along with scheduling social media plans as well. I was never sitting at my desk bored, I was given plenty of writing tasks to do that kept me busy, along with that my confidence in my writing has grown tremendously which I am really grateful for.  The office life was very laid back and we listened to music while working every day, and even hung out with Google the adorable office dog!

This internship has helped me realize where I want to be in the future with my career. It is hard to believe that I will be graduating in the spring this year. I used to be nervous thinking about graduating but after interning with Becki, it has giving me plenty of confidence and experience within my career choice. I have confidence that I will find a job after graduation. 

Upon graduation, I hope to be working in the Toledo or Cleveland area for a PR firm.  I am ready for this next chapter in my life and I have Rebecca Adele PR & Events to thank for that!

Written by Carly Wiegand from Rebecca Adele PR & Events

Pinterest Button Changes to Save

If you’re one of the 100 million active Pinterest users, there’s a chance you’re constantly switching between your work and your beloved Pinterest account, where you’re always noticing new outfit ideas, recipes and so much more! You also might have noticed something different in the last week: the iconic “Pin It” button that you’re always clicking on now says “Save.”

This red button is not only visible on Pinterest, but also on other websites, and allows users to pin content that they like, such as videos and photos, on boards for their followers to see. According to Pinterest’s product manager Steven Walling, more than half of Pinterest users are from outside of the U.S., so they are constantly working to make sure the website and app is easy for everyone to use. Unfortunately, the idea of “Pinning” photos and videos does not make sense in all languages around the world, so they decided to test a change with its users by swapping the “Pin It” button with a common word, “Save,” instead!

“We have a lot of love for out Pin It button, which has served us well for so long,” said Walling. “But the most important thing is for Pinterest to feel welcoming to everyone, and that’s why ultimately we went with the more understandable Save.”

After the change, Pinterest users have saved an astonishing 10% more with the button saying “Save” rather than “Pin It.” There are also now around 150 million “Save” buttons on the internet…definitely a successful change to celebrate!

Written by Caitlin Homcy of Rebecca Adele PR & Events