My Summer at Rebecca Adele PR & Events

I can’t believe my internship at Rebecca PR & Events is coming to an end! It feels like it was just yesterday that I was walking into Becki’s colorful and fun office, being greeted by several cats and her beloved pup, Google.

I looked forward to the 45-minute drive to Solon every Monday and Wednesday because our workdays were upbeat and fun, filled with music, talking and the exchange of ideas. While I did have some experience in social media, I have never done any public relations or event planning. However, Becki made it easy to learn and explained everything I needed to know, while still giving me some room to be creative and think for myself.

My day-to-day tasks included writing blogs and press releases, producing and scheduling social media posts, and marketing for upcoming shows for Avant-Garde and Bump to Bows Shows! Working in a fast paced environment has definitely helped me to work harder and be more efficient and creative in my writing. Being able to see my work being used online was rewarding and made me confident that the work I was doing was relevant and important.

Working with Becki was such a rewarding and fun experience. She was constantly giving feedback and helping me to learn from my mistakes, which is what I was looking for in an internship. Hearing her success story about how she was able to get where she is today was very inspiring, and I am grateful to have had the opportunity to work for such a successful and experienced woman.  One of the most important things that she taught me is that you can do anything you want as long as you work for it and to not let anyone get in the way of your goals. Anyone who has the opportunity to work with Becki is very lucky because her kind and hard-working attitude is inspiring and surely motivating. I am so very appreciative for my experience at Rebecca Adele PR & Events and will use what I have learned for my future career in public relations!

Written by Caitlin Homcy of Rebecca Adele PR & Events

Social Media and its Impact on the Fashion Industry

Social media is changing the way the world does business, specifically in the fashion industry. Aside from the obvious, where we can buy an adorable pair of boots in our pajamas from home, its impact has a HUGE reach and impact on the consumer and industry today. 

In today's tech-age, designers have a huge advantage with social media to communicate with their target customers. Whether it's a quick Facebook post, or a tweet to massive amounts of followers, the impact is astounding! For the public, customers also love being able to see their favorite designers' new line as soon as it is out, something that couldn't be done before. From browsing through their website, to seeing their designs on Vogue.com, or their favorite fashion blog, the customer can give the designer immediate feedback through their social media outlets. What's great about social media, is instead of a top down society like what use to dominate the fashion industry, the average fashion blogger can now influence a designer, as much as his own team using through the simple use of social media outlets.

Another great aspect of social media, is designers can utilize the tool as a polling medium. Never before, designers can now get realtime feedback on their newest designs. This includes, but is not limited to pulling inspiration from customer feedback, street style, and bloggers. With the addition of visual sites like Facebook and Pinterest, inspiration is literally just a click away!

Another new trend is the impact that social media has on Fashion Week. By creating an open conversation online with designers and the public, this creates community involvement from celebrities to the cashier at the grocery store. Customers can see all the greatest designs straight from the runway through various mediums including bloggers and celebrities posting their favorite looks on their social media pages. New to the scene, even Snapchat stories. This popular medium even has a specific feed for fashion week coverage! 

In addition, to the typical social mediums, every fashion show during Fashion Week is also recorded and posted online. Many times these shows are also fed live and streamed into the designers' stores as the shows are happening!

With the world of technology constantly changing, social media will constantly be changing as well. This innovative industry goes hand-in-hand with the world of fashion, a fast forward, fast moving innovative industry in its own right. What better way to share that message then with an outlet that is just as innovative as the industry itself?!

Written by Sarah Orlando of Rebecca Adele PR & Events