Thursday, June 16, 2016

Pinterest Button Changes to Save

If you’re one of the 100 million active Pinterest users, there’s a chance you’re constantly switching between your work and your beloved Pinterest account, where you’re always noticing new outfit ideas, recipes and so much more! You also might have noticed something different in the last week: the iconic “Pin It” button that you’re always clicking on now says “Save.”


This red button is not only visible on Pinterest, but also on other websites, and allows users to pin content that they like, such as videos and photos, on boards for their followers to see. According to Pinterest’s product manager Steven Walling, more than half of Pinterest users are from outside of the U.S., so they are constantly working to make sure the website and app is easy for everyone to use. Unfortunately, the idea of “Pinning” photos and videos does not make sense in all languages around the world, so they decided to test a change with its users by swapping the “Pin It” button with a common word, “Save,” instead!
“We have a lot of love for out Pin It button, which has served us well for so long,” said Walling. “But the most important thing is for Pinterest to feel welcoming to everyone, and that’s why ultimately we went with the more understandable Save.”
After the change, Pinterest users have saved an astonishing 10% more with the button saying “Save” rather than “Pin It.” There are also now around 150 million “Save” buttons on the internet…definitely a successful change to celebrate!

Written by Caitlin Homcy of Rebecca Adele PR & Events

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