Showing posts with label Casie Varacelli. Show all posts
Showing posts with label Casie Varacelli. Show all posts

Tuesday, April 26, 2016

Reflecting at My Time at Rebecca Adele PR & Events- Casie Varacelli

As May quickly approaches, I cannot believe how fast my time here at Rebecca Adele PR & Events has gone by. I enjoyed every aspect of this internship, from learning more about the fields I would like to go into, to spending quality time with Becki and all her furry friends! At the beginning of this, I was nervous since I had already graduated a couple years ago. Becki assured me that it was a great way to learn more about marketing, and that taking on an internship, along with my other job, was a good thing. Well, like a mom, she was right!

I was SO excited to dive into social media, public relations and especially events! I was pretty sure I knew all there was to know about social media, considering I spend an adequate amount of time on it, but I was wrong! I learned so much more about posts, links, images, hashtags, tweets and even scheduling. Rebecca Adele PR & Events has many different clients and I think that was a huge advantage in learning to write social media plans. Not every company’s needs are the same, and sometimes those even change mid-project!
When show time came, I was ready! I have always wanted to work with events and event planning. It was a great opportunity to see what all is involved in orchestrating an event. The other interns and I worked together as a team to post ads for the shows, artist statements and blogs. There was also waking up at 6am to put up signs and balloons, rain or shine, but it got us moving for the day! The shows gave me a great appreciation for all the hard work everyone puts in for an event to run smoothly and successfully. 
Moving forward, I would like to pursue a career in either events or social media. I would like to further my creativity and I feel that this internship was a great reminder of why I went into marketing. Learning to write press releases and working with the media was an amazing experience, but lets just say it was not my favorite thing! I have the knowledge under my belt now though, if I were ever given the task.

I cannot thank Becki enough for the time she has put into helping me learn more about the industry and how to be a tough individual. She is a strong, independent entrepreneur and I think anyone would be lucky to work with her. She made work fun and rewarding, and she also has the most adorable pets ever that are great office companions! I appreciate everything she has done for me and I will definitely keep in touch.


I will miss everyone, and so will Duke!

Written by Casie Varacelli from Rebecca Adele PR & Events

Thursday, April 7, 2016

Facebook Moving Towards Live Streaming TV Shows

As of March 21st, 2016, Facebook is now moving towards live streaming television shows! Cable network E! was the first to bring their show live on Facebook at 12:30pm that day. The show has been revamped to fit the new single-camera format, but will still bring the breaking news and content that viewers want to see.


E! has a massive social media following, with 9 million Facebook page likes! They hope that to attract a new  following as viewers will be able to comment and leave questions directly on their Facebook page and these will be answered live on air! E! will continue to air their show daily, at the same time slot, and viewers will be informed via Facebook notifications.
While this is currently the only show being streamed live, Facebook has much bigger plans for this platform. They have recently been in meetings with multiple TV executives over the past couple weeks and are currently competing with Twitter to gain rights to NFL’s Thursday night games. They also have stated that they are willing to pay a little bit to have famous people start creating live videos. This would be huge for Facebook, and I am sure they will get what they want!


What shows would you want to see broadcasted live on Facebook? Share with us your thoughts and opinions!

Written by Casie Varacelli from Rebecca Adele PR & Events

Tuesday, March 1, 2016

Pinterest Adds Recipe Rich Data to Pins

Good news for the millions of users of Pinterest that search for recipes! Pinterest has now added recipe rich data to recipe pins that allows you to see the ingredients, cooking times and servings directly under the photo without having to go to an external website. We all know how much of a pain it was to be at the grocery store clicking through links to find exactly what you need for that last minute dinner recipe.
This addition has doubled the number of recipe pins to nearly 4 billion! Pinterest is also in the works of doubling their number of movie pins, as they have added rich data for these as well. Movie pins will now provide ratings, cast information and reviews. They have had previous updates in both these categories to make their site more user friendly, but this one was a push for the upcoming Oscars. Appetizer pinning for the Oscars has increased 15% in February alone and has tripled since last year!

The majority of Pinterest users, they noted 90%, are pinning food and drink recipes on mobile, therefor this addition of rich data was vital for the continuing success of Pinterest.

To add these rich pins to your website, follow these 3 simples steps that Pinterest lays out for you on their website: https://help.pinterest.com/en/articles/enable-rich-pins-your-site.

Written by Casie Varacelli from Rebecca Adele PR & Events