Pinterest Adds Recipe Rich Data to Pins

Good news for the millions of users of Pinterest that search for recipes! Pinterest has now added recipe rich data to recipe pins that allows you to see the ingredients, cooking times and servings directly under the photo without having to go to an external website. We all know how much of a pain it was to be at the grocery store clicking through links to find exactly what you need for that last minute dinner recipe.

This addition has doubled the number of recipe pins to nearly 4 billion! Pinterest is also in the works of doubling their number of movie pins, as they have added rich data for these as well. Movie pins will now provide ratings, cast information and reviews. They have had previous updates in both these categories to make their site more user friendly, but this one was a push for the upcoming Oscars. Appetizer pinning for the Oscars has increased 15% in February alone and has tripled since last year!

The majority of Pinterest users, they noted 90%, are pinning food and drink recipes on mobile, therefor this addition of rich data was vital for the continuing success of Pinterest.

To add these rich pins to your website, follow these 3 simples steps that Pinterest lays out for you on their website: https://help.pinterest.com/en/articles/enable-rich-pins-your-site.

Written by Casie Varacelli from Rebecca Adele PR & Events