It’s safe to say most Snapchat users all get a little bummed out when visiting somewhere that doesn’t have a geofilter. With the app’s new feature, this won’t be a problem for much longer!
Snapchat has officially introduced on-demand geofilters, which allows users to create their own custom filters, which will temporarily appear within the app.
The idea for this feature is to give users the opportunity to create a custom geofilter for any event, from a house party to graduation to a wedding! Though a similar feature has been available for quite some time, the on-demand feature is much more cost efficient and customizable, starting at just $5. Who wouldn’t want to create their own geofilter for their next event?
The process is pretty simple, too. Users can submit their custom filter on their new online portal in three simple steps:
1. Design – Users can create their custom filter on their preferred image editor. Snapchat has also provided users with templates compatible with Photoshop and Illustrator to aid in the creative process.
2. Map – In this step, users pick a date and time they want the geofilter to be available.
3. Buy – Finally, users submit their final geofilter and checkout. Once submitted, the Snapchat team will quickly review the design and get it up and running.
Users can choose spaces that are a minimum of 20,000 square feet to a maximum of 5,000,000 square feet – to put into perspective, that’s roughly the size of a business’ office to a few blocks around a city. As far as the run time, the custom filters can stay live from an hour to thirty days.
On-demand filters are now available to users across the U.S., UK and Canada, and will be available in more countries soon. Be sure to create a geofilter for your next event!
Written by Samantha Velotta of Rebecca Adele PR & Events
Thank you for great information
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