As of March 21st, 2016, Facebook is now moving
towards live streaming television shows! Cable network E! was the first to
bring their show live on Facebook at 12:30pm that day. The show has been
revamped to fit the new single-camera format, but will still bring the breaking
news and content that viewers want to see.
E! has a massive social media following, with 9 million
Facebook page likes! They hope that to attract a new following as viewers will be able to comment
and leave questions directly on their Facebook page and these will be answered
live on air! E! will continue to air their show daily, at the same time slot,
and viewers will be informed via Facebook notifications.
While this is currently the only show being streamed live,
Facebook has much bigger plans for this platform. They have recently been in
meetings with multiple TV executives over the past couple weeks and are
currently competing with Twitter to gain rights to NFL’s Thursday night games.
They also have stated that they are willing to pay a little bit to have famous
people start creating live videos. This would be huge for Facebook, and I am
sure they will get what they want!
What shows would you want to see broadcasted live on Facebook?
Share with us your thoughts and opinions!
Written by Casie Varacelli from Rebecca Adele PR & Events
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