Monday, April 25, 2016

Despite the Confusion and Backlash, the Instagram Algorithm Change is Actually a Good Thing

Instagram recently rocked the social media world by announcing that they would no longer show posts in chronological order, and would adopt a newsfeed order similar to Facebook’s. Instead of showing posts in order, the new algorithm will rely on a variety of markers such as relevancy and number of post engagements. 

The intent of this new algorithm is to provide users with a more personalized feed, showing posts that the user is likely to find interesting first.
Instagram’s announcement of this change was met with immediate opposition. A petition even took off on Change.org request Instagram to continue using the chronological feed. The fear stemmed from concern that Instagram’s feed would become too similar to Facebook’s.
In January 2015, Facebook updated its algorithm to include less promotional content from business pages. As a result, Facebook users saw fewer promotional posts from business pages in their newsfeeds. This upset many business owners, as they felt their content was now going to be seen by fewer Facebook users, which had a negative impact on their business.

Although Instagram’s algorithm change seems similar to Facebook’s, there is one very important difference: Instagram does not separate business accounts from personal accounts. Instagram’s algorithm change does not mean that users will see fewer promotional posts from businesses, it only means that users will see content they are likely to consider interesting first in their feeds.
Since the new algorithm takes into account relevancy and popularity, Instagram analytics will become increasingly important with the algorithm change. Businesses should track analytics to determine the effectiveness of posted content and make necessary adjustments to increase interactions and the number of post engagements.

The algorithm change may actually be beneficial to businesses. If you post fabulous content, it will pop up at the top of your followers’ newsfeeds, even if you posted it several hours ago. So now is the time to make sure your businesses’ Instagram content is the best it can be.

Written by Samantha Weisner of Rebecca Adele PR & Events

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