Public Relations is a complex and tactical area of
professionalism. Because of this countless books have been written on the
subject of PR. These books are great resources for PR professionals that will
give insight, advice, and strategies from high esteemed professionals. Here are
some of the best PR books in my opinion that are must-reads for every PR professional!
1. “How to Win Friends and Influence People” by Dale
Carnegie is a classic read for PR professionals and has sold over 15million
copies since first being published in 1937. It provides valuable tips on how to
communicate and persuade others in a professional and personal setting.
Carnegie also includes a lot of personal stories proving his principles, which
make the book a more entertaining read. Not only is this book a classic, but
it’s also a good read!
2. “Crystallizing Public Opinion” was written by Edward
Bernays, the father of public relations. It explains the psychology behind
public relations. In this book, Bernays shares how ideas are spread, why they
are spread, and why ideas either thrive or die out. The most fascinating thing
about this book is that Bernays was well ahead of his time and seemed to have
predicted the future of PR. If you can look past Bernays arrogant tone
throughout the book, it is a very interesting read!
3. “Spin: How to Turn the Power of the Press to Your Advantage”
was written by Michael S. Sitrick, the founder of a major crisis PR firm. This
book gives you an inside look into the world of crisis communications. It’s
basically a crisis PR handbook! It’s an important read that will give you the
tools to successfully prepare you to deal with any crisis that the PR world
could possibly throw at you.
4. “Reputation Rules: Strategies for Building Your Company’s
Most Valuable Asset” is written by Daniel Diermeier, a professor from the
Kellogg School of Management at Northwestern University. Diermeier covers the
importance of reputation and how the digital age has made maintaining a good
reputation harder than ever. It’s a captivating read that will open your eyes
up to the importance of reputation.
5. “Platform: Get Noticed in a Noisy World” by Michal Hyatt
gives you a step-by-step guide to build your own presence in a cluttered world.
Hyatt gives insight on how to make your brand stand out by telling you how to
be different, relevant, and noticeable. He gives advice on how to do this on
various platforms such as blogging, social media, media kits, and more!
Definitely read give this book a read and check out Michael Hyatt’s renowned
blog and podcasts too!
Do you have any favorite PR oriented books? Share with us in the comment section below!
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