With social media
constantly evolving at a fast pace, it’s important now more than ever to keep
up to speed with advancements. It’s crucial for companies to be using these new
features of social media to reach their target markets. The first thing to
remember when looking at a new update is to ask if it makes sense for your
brand by analyzing who your audience is, as well as what social media platform
is most viewed. Not all aspects of social media make sense for every company
and their audiences.
About a year ago, Instagram
adopted a new feature allowing users to post live videos as well as stories to
their profile. I think that this update in particular is one of the best yet.
Similar to Snapchat, the Instagram stories post photo or video (as well as
boomerangs) that disappear after a 24-hour period. This allows different
companies to post more content without overloading their followers with mass
amounts of information and photos on their feed. Regular Instagram posts can
contain captions and heavier information, while Instagram stories are quicker
and can use features such as filters, stickers and writing to make posts more
fun and interactive.
Some companies that could
benefit from a feature such as this one would include brands that sell products
that can easily be marketed through photo or video. Think of this feature as a
mini advertisement showing people using the products being sold in real time.
It is a great way to show off different tangible products as well as events
that are directly related to a specific company and express their overall
brand.
Some key-tips to posting
Instagram stories for businesses are to post special offers. Due to the short
amount of time that stories last, this will put incentive into the consumers
mind. Also, give a behind-the-scenes look into the company. This will make
viewers/customers feel like they have more of a personal connection with the
brand. Another great way to cater to viewers is to show a tutorial. For
example, a makeup brand could post a few quick stories showing how to use a
specific product or show how a certain color or makeup looks like on different
skin tones.
Be sure to keep these tips
and ideas in mind when deciding whether or not to branch out deeper into the
social media world!
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