Tuesday, February 21, 2017

How to Create and Maintain a Personal Brand Online

Personal branding is the process of creating and marketing a certain image for yourself online. Basically, your personal brand is your impression and reputation in the minds of others. With the rise of social media, crafting a personal branding has never been easier. Your online presence and personal branding are closely intertwined and work together to create an image of yourself for fellow colleagues and professionals.

In order to cultivate your personal brand, you should have a presence online. In today’s day in age having a presence online is the easiest and most effective way to build a personal brand. Everyone can create an online presence simply by creating social media accounts for themselves. Making yourself a Facebook, Twitter, Instagram, Pinterest, and LinkedIn is an easy and free way to create an online image for yourself. By keeping these social media profiles active and updated, you are contributing to your online presence and therefore creating a platform to build your personal brand. Be sure to post appropriate content for each social media platform. For example, you wouldn’t want to post a picture of your dog with his or her new toy on LinkedIn. That content is more appropriate for Facebook or Instagram. Another great personal branding tip is to give all your social media profiles a consistent look and feel.
So how do we create and maintain our personal brand? The first step to perfecting a personal brand is to express who you are. Having your education, professional experience, skills and specializations available for others shows people who you are, what you are capable of, and what you plan to do in the future.  Be sure to highlight your strengths, this is what will help you encompass who you are while emphasizing your most important features. In addition to this, showing your personality and interests will really diversify and personalize your brand. This is arguably the most important aspect of your personal brand since it helps you stand out and differentiate yourself from everyone else. Be sure to be as honest and authentic in this component.
Your personal brand is also built off of personal and professional relationships. This includes who you are connected with online and what these people say about you. Your personal brand is also built off of who and what you follow. Following influencers and communities online can really help you encompass who you are, what you are interested in and knowledgeable about, and what you stand for.


If you keep these guidelines in mind, you’ll be able to craft a personal brand for yourself online that will positively portray yourself to your colleagues and professionals.

Written by Emma Bevilacqua from Rebecca Adele PR & Events

4 comments:

  1. If you are not on the radar of prospective employers or people from your industry, you will likely be outshined by other candidates who have a stronger online presence.The question is, how to brand yourself better online?

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  2. If you choose to use a cheat sheet, it’s advisable to keep it off your screen - keeping it to an old school notebook is advisable. This keeps your device clear of anything that could compromise you if you’re asked to share your screen. This is particularly likely during tech interviews, when you might be asked to walk an interviewer through your coding, for example.

    Read more: 5 tips to ace your video interview.

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  3. The most important network for professionals remains LinkedIn, which boasts more than 500 million users globally. As a graduate, this is the most important networking tool you have. It’s also a community to showcase your expertise, thought leadership and qualifications. Your primary goal on LinkedIn is to build a robust network and nurture relationships - the larger the network, the more access you have to different organisations and leaders there. Similarly, the stronger your LinkedIn relationships are, the more opportunities that may come your way.Read: https://www.randstad.com.au/career-advice/career-tips/3-tips-to-build-your-personal-brand-online/

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  4. If what’s being said about you on various channels is difficult to hear, consider how you can mitigate the chatter. Will severing digital ties with individuals help, or does it require more drastic steps? Try setting a Google alert using your name for regular updates and other ways to monitor your brand. Read: 3 tips to build your personal brand online

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