This past month Alfred Angelo Bridal has caused quite the
uproar with the closing of their stores nationwide. The company closed their
doors after nearly 80 years in business with no warnings to their employees or
brides-to-be. Many brides were left without word of where their dress was,
whether it was going to be located, or whether they would be able to obtain a
refund. Some were lucky enough to obtain their dresses right before the company
closed the doors.
One can only image what a mess this has made for the
company’s publicists. As someone in PR I think there are many ways that this
situation could have been avoided. With the knowledge that they were going out
of business Alfred Angelo Bridal should have informed employees and brides that
their stores were closing. This would have given employees enough time to find
new work and more time for brides to either get their refund or get their dress
faster. Their publicists would have had an easier time doing damage control had
they taken that route instead of keeping everyone in the dark.
So why did Alfred Angelo not make it known that they were
going out of business? Probably because they were embarrassed to announce that
they were filing for bankruptcy and because chances are they didn’t and still
don’t have the money to give brides refunds. Hopefully, brides are able to get
their dresses sorted out in time for their big day!
Written by Tiffany Jackson from Rebecca Adele PR & Events
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