Do you find it challenging to stand out from other businesses on social media? With nearly 30.2 million small businesses in the U.S. we understand it is no small task to stand out; however, here are 6 tips to point your business’ social media accounts in the right direction.
1. Develop a color palette
Color may seem unimportant compared to other factors of your business, but it is one small
detail that will make your life much easier. Colors represent brand personality and meaning,
which relates to target consumers. For instance, we associate the color pink to femininity or
being sweet in comparison to red signifying courage or excitement. Take a look at the differet
meanings in the logo below just by changing the color. Based on these two images, which
bank would you entrust your money with?
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https://www.newdesigngroup.ca/graphic-design/psychology-colour-advertising/
If you do not have a business logo already break out your sketchpad! Logos are crucial in brand
awareness and personality. It should include your color scheme, insight on what your business does, and your business name in a legible font. It is also important to keep your design simplistic due to size variations. If you find yourself struggling with design reach out to designers, students, or colleges for assistance. Once your logo is created it needs to be your profile image on all of its social media platforms for branding purposes. Establish your brand’s voice
3. Maintain a Brand Voice
A challenging step is building and maintaining your brand’s voice. A useful tool is to think
of your business as a person and how that person can connect to different audiences. Social media expert Stephanie Schwab’s helpful guide on finding a brand voice lays out several factors, including:Tone. Be clear to followers about what and how the brand will communicate online. Is your brand cheeky and irreverent or serious and formal?
Language. What type of language will the brand use online? A young hip brand might get awaywith more slang or a niche brand may use more acronyms and industry-specific language
Purpose. Identify the main reason the brand is on social media? Is your goal to educate or entertain?
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| https://damolade.com/how-to-create-a-social-media-style-guide/ |
4. Be consistent across platformsWhether you are posting on Facebook or Instagram, your business posts should be consistent.
If you want to feature a community event your business participated in you can post about it on whichever platforms you please; however, make sure the content is not identical. The reason your content needs to vary is you are talking to different audiences. Facebook tends to have older active users compared to Instagram and to gain their attention you have to appeal to them in different ways. 5. Know your audienceAn essential part of your business’ success is knowing your audience. As mentioned above we want to relate to different audiences and make them aware of your brand. Ask yourself questions like the ones listed below to gain greater insight:
- What is going to make someone buy your product rather than the competitions? - What are consumers saying about me and my competitors? - Who is purchasing your products?- Who is in your area?- Who is currently following my social media accounts?
6. Build relationships The most important tip of all is to build relationships! If viewers post comments or ask questions, try to respond within 24 hours. This demonstrates the passion and care you have for your business. A simple thank you for liking a post or responding to a negative comment in an appropriate way will show viewers that you are a professional and deserve their business. Mistakes do happen in business, but remain transparent and display appreciation to those communicating with you.
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| https://www.hueandtonecreative.com/blog/tag/Buyer+persona |
6. Build relationships The most important tip of all is to build relationships! If viewers post comments or ask questions, try to respond within 24 hours. This demonstrates the passion and care you have for your business. A simple thank you for liking a post or responding to a negative comment in an appropriate way will show viewers that you are a professional and deserve their business. Mistakes do happen in business, but remain transparent and display appreciation to those communicating with you.
Now it is your turn to implement these steps into your small business! We hope you found this information helpful and utilize it in your social accounts. Social media is a powerful tool for brand awareness, but remember to use it to communicate and engage with your audiences too.
Written by: Logan Sellers, Rebecca Adele PR & Events InternSources:https://www.canva.com/learn/introduction-brand-building-social-media/
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