That’s a Wrap!

As I approached my last semester of graduate school, I knew I needed to find an internship to complete my degree. But not just any internship. I’ve already had two public relations internships and needed something different. I needed to find an internship where I would be challenged in a variety of ways to develop my writing, communication and creative skills. It just so happens that I met every one of those goals and more with my internship with Rebecca Adele PR and Events.

 

Before starting my internship with Rebecca Adele PR and Events, I was instantly attracted to the girly, feminine website and dreamt of being one of Becki’s interns. I was completely overjoyed and psyched when Becki reached out to me to come in for an interview. I knew I would love every second of the internship opportunity when I sat down for my interview, and her dog, Google, jumped on my lap. I thought to myself, “I could really fit in here!”

As I made it through my first week as an intern, I was amazed at how much I had already learned. From writing press releases to learning how to use different social media planning tools, I started to learn all of the ins and outs of the public relations industry. Becki wasn’t kidding when she told me that she was going to train me to be her, and I couldn’t have been more relieved! I knew this wasn’t going to be a typical internship, and that was exactly what I needed. 

My internship provided me with new learning experiences and opportunities where I was able to grow as a young, public relations professional. I have learned the importance of producing creative work to its fullest potential, the importance of remaining positive in hard situations and the importance of always learning new things. Not only did my internship improve my skills and expertise, I also gained a newfound confidence. Now that I’m entering the real world of public relations, I feel extremely confident in myself, and I owe it all to Becki.

As I finish up my portfolio and cuddle with Google one last time, I leave my internship knowing I have a mentor I can always count on. Whether I needed advice about a job or just needed someone to talk to, Becki was there for me for a number instances. Her superior guidance, advice and education all helped me grow to the person I am today. While I’m excited about starting my career, I will greatly miss my internship. I’m extremely grateful for the opportunity, and I will be taking each lesson, piece of advice and learned skill with me. Thank you, Becki!

Written by Alisa Frye of Rebecca Adele PR & Events

Social Media Advertising and its Positive Impact on Businesses and Users

Social media has taken the world by storm and has drastically changed the way businesses go about planning their advertising strategies. With each social media outlet, a door opens for businesses to directly communicate and advertise to social media users. Social media advertising on mobile phones is a relatively new trend for different businesses and came about right after the decline of the banner ad. We have closed our computers and have turned to our smartphones for social interaction and entertainment.

We live in a social world where apps on our smartphones are much more attractive and useful compared to websites. Instead of having banner ads track your movements across the web, businesses are advertising on social media outlets to find new clients based on the shared and personal information of users. Social media allows businesses to spot potential new customers by targeting individuals based on their self-reported interests, location, occupation, skills and more. However, social media advertising varies for each different platform. Let’s take a closer look at each platform and the advertising opportunities the outlet holds.

Facebook: Facebook allows businesses to perform keyword searches to examine the self-reported information provided by different users. Businesses can also create landing pages for advertisements, unique advertisements for each specific audience and calculate audience insights.

Instagram: With the option of a 30-second video or landscape picture, Instagram recently introduced their advertising option for businesses. Businesses can create sponsored advertisements in order to get in touch with Instagram users.

Twitter: Promotional tweets allow businesses to boost brand conversation while creating a lasting impression on followers. This type of tweet opens the doors of communication between the customer and business.

Snapchat: Similar to Twitter, Snapchat has recently started integrating sponsored advertisements into Snapchat stories. An advertisement within a story connects with users on a more intimate level and is a great way to reach both young and old audiences.

So, how is this impacting you, the user? Well, it’s working in the both user’s favor and the business’s favor. Social media advertising creates a two-way street where customers can provide feedback and businesses can tailor their messages to meet their customer’s needs. Advertising on social media is one of the easiest, cheapest and most effective ways for businesses to build and strengthen relationships with customers. By getting in touch with potential customers in a more personal way, relationships are being built on trust and credibility. Customers want to feel valued and businesses want to increase their profits. Advertising on social media provides this type of opportunity where both parties are receiving benefits and positive effects. This is the first time where both sides of the advertisement are reaping the benefits. As new social media outlets are developed, positive relationships between the user and business will continue to foster and grow.

Written by Alisa Frye from Rebecca Adele PR & Events