My Grateful Experience at Rebecca Adele PR & Events

I can’t believe the time has come to be writing my final blog post for Rebecca Adele PR & Events. It doesn’t seem like it was too long ago, that I was nervously arriving for my first day at the office. My nerves were quickly settled by the friendly approach of Google, which is the energetic office dog, and the creative art pieces surrounding my desk.

The days were fast paced, full of many writing assignments and Pinterest boards while music played in the background. Throughout my time at this internship, my confidence in my writing has grown to a point where writing a press release no longer filled my stomach with nerves. I am so grateful for the responsibilities I have had during my internship and being given the chance to develop content for multiple clients each day. Those responsibilities have given me a great narrative in my interviewing process when they ask me the dreaded question, “How does you past experience prepare you for this position?” I answer that question confidently while describing my day-to-day tasks at Rebecca Adele PR & Events. While the learning never stopped, neither did the fun. I thank Becki Silverstein for all the jokes, chats and cute animals that made a day at the office something to look forward to.

I started this internship hoping to learn more about the public relations industry, but what I have gotten out of my time here is much more than just that. Becki Silverstein has given me a new point of view on business, writing, events and everything in between. Working so closely with her has allowed me to see what it takes to have a growing business, which would be a dream of mine someday. 

As I finish up my last weeks at Kent State University, I look back at my education and experience working with Becki as a strong advantage to have during my job searching process!

Written by Mimi Rosenberg of Rebecca Adele PR & Events

Networking: The First Step to Getting Into an Industry and Succeeding

Whether you are a first-year graduate or the founder of a growing business, networking should be one of your favorite pastimes. We have all heard the saying, “It is not what you know, but whom you know” and if this saying stands true, then taking yourself out of your comfort zone and mastering networking is a must.

For graduates, landing a full-time job can be long and tiresome, with every extensive application sent, you can only hope your resume is being seen. It is time for you to get from behind your computer and show your face at events where the professionals of your industry of interest will be. Face-to-face interaction can go a lot farther that the keywords on your resume that may or may not stand out to a hiring manager. I am not saying these short chats will automatically land you your dream job, but here is what it will do:

1.     Give you more insight about the industry.

2.     Start a relationship with someone who has his or her foot already in the door, who can possibly pass your resume on to other contacts he/she may know.

3.     Give you practice talking to professionals about your desired career path

Networking should not stop once you have landed the job or have been in the business for years. Clients, media contacts, and any other driving forces of a business do not just pop out of thin air! Networking can allow you to make great relationships with people, whom in the long run (not necessarily right when you meet them) may help you when you are in need of assistance, such as a key introduction.  A growing list of contacts has never been a negative for a company!

Written by Mimi Rosenberg of Rebecca Adele PR & Events

Top Social Media Fails

What a wonderful tool social media can be for a company, when done right. When done wrong, it can leave a lot of heads shaking in disbelief. Twitter, Facebook and Instagram have grown in popularity with companies of all sizes. It is now common to see social media managers who control the operations of these accounts. When a social media post takes a turn for the worst, we can’t help but wonder what was going on in the minds of these social media savvy pros. These top social media fails will make you scream, “Come on, what were you thinking!?”

US Airways Twitter Fail

US Airways took a different approach to, “the customer is always right” when they replied back to a customer’s complaint with a not-so-kid friendly picture. It's so bad, we don't even feel comfortable describing it, but if you really want to find it, a simple Google search will bring it up.

Many people have had a slip of their finger and accidently posted something that wasn’t meant for their followers. That is exactly what happened to the US Airways twitter, but instead of instantly removing the inappropriate graphic, the post stayed up for an hour before removal. An apology followed the removal, but that didn’t stop the tweet from going viral, making it very hard for the person behind the account to forget and move on from their mistake.

Now US Airways has merged with American Airlines and it is safe to say that their social media accounts are now in different hands. You are safe to follow them again!

IHOP’s social media strategy isn’t one to follow

This social media fail is a little different, because IHOP was well aware what was happening on their social media accounts. They clearly didn’t think about the reactions that could possibly come from mixing their social media strategy with 6^th grade humor. You all remember jokes like, “butter face” or simply insulting a women’s figure. That is what IHOP did, but instead of talking about an actual woman, they included a picture of pancakes. Many people still didn’t find that very funny.

These tweets stayed up for about an hour until a lot of criticism came tweeting IHOP’s way. These finally made the business think, “Hmm, maybe this wasn’t a very funny joke”.

You now have seen how social media can do some harm to a company when not done right. With social media having such a large presence in a brands identity, it is very important to double-check what it is about to be posted or in these cases, give it a triple-check.

Written by Mimi Rosenberg of Rebecca Adele PR & Events