If you’re one of
the 100 million active Pinterest users, there’s a chance you’re constantly
switching between your work and your beloved Pinterest account, where you’re
always noticing new outfit ideas, recipes and so much more! You also might have
noticed something different in the last week: the iconic “Pin It” button that
you’re always clicking on now says “Save.”
This red button
is not only visible on Pinterest, but also on other websites, and allows users
to pin content that they like, such as videos and photos, on boards for their
followers to see. According to Pinterest’s product manager Steven Walling, more
than half of Pinterest users are from outside of the U.S., so they are
constantly working to make sure the website and app is easy for everyone to
use. Unfortunately, the idea of “Pinning” photos and videos does not make sense
in all languages around the world, so they decided to test a change with its
users by swapping the “Pin It” button with a common word, “Save,” instead!
“We have a lot of love for out Pin It button, which has served us well
for so long,” said Walling. “But the most important thing is for Pinterest to
feel welcoming to everyone, and that’s why ultimately we went with the more
understandable Save.”
After the change,
Pinterest users have saved an astonishing 10% more with the button saying
“Save” rather than “Pin It.” There are also now around 150 million “Save”
buttons on the internet…definitely a successful change to celebrate!
Written by Caitlin Homcy of Rebecca Adele PR & Events
