Sophia Bush Declares War on Urban Outfitter

One Tree Hill’s Sophia Bush is making news with her campaign against Urban Outfitters

Sophia Bush loved fashion as Brooke in “One Tree Hill,” but now she is speaking out against it. Urban Outfitter’s newest graphic tee states “Eat Less” across the front and strategically placed on a tiny model. Talk about revolting, who would buy this?

Bush decided to continue to promote healthy body images for women and boycott the entire fashion outlet. She also took some sexy pictures of her in a shirt that says “0 is not a size.”

She turned to her blog to discuss her issues with the “anorexia-promoting t-shirts.”

“You should issue a public apology, and make a hefty donation to a women’s organization that supports those stricken with eating disorders. I am sickened that anyone, on any board, in your gigantic company would have voted ‘yes’ on such a thing, let alone enough of you to manufacture an item with such a hurtful message. It’s like handing a suicidal person a loaded gun. You should know better.”

Whoa, go Sophia!

Although I love the store so much, something like this makes me want to think before I step foot into another store ever again. What is your opinion on this? Will you boycott Urban Outfitters?

Written by Kate Kelly from Rebecca Adele PR & Events

Top 3 Social Media Trends Coming in 2014!

It is no surprise that businesses are taking full advantage of the marketing benefits that social media has to offer. Between Facebook, Twitter, Instagram, Pinterest, etc., businesses are seeing an amazing increase of traffic and revenue with the help of these platforms. Experts have put together the top fifteen social media trends coming to us in 2014 and I’d like to focus in on the big three that I found the most interesting and educational for myself here as a social media intern at Rebecca Adele PR & Events!

First, I’d like to explain how absolutely ecstatic I am that businesses are finally realizing the gains of social media. 93% plan to either maintain or increase their social media budget for 2014. Instead of looking at social media as a group effort, many will start to employ actual in-house media specialists to maintain customer engagement, increase brand awareness and keep track of the traffic that social media is bringing to the table. For me, I could not be happier. Of course I enjoy the social benefits of my own personal media sites, but that has really increased my passion and education for utilizing social media tools for marketing and branding. Here at Rebecca Adele, I have learned proper social media techniques that I will carry on into the business world once I graduate!

My first day on the job, Becki made a point to make sure that we display a proper image with every single media post we create. Why is this necessary? Well, experts found that in 2013, text-based posts got 50% less interaction than those with images. When you provide your potential customers with an image from the very beginning, you are displaying exactly what they can expect from your site and appealing to their aesthetics. Instagram, in it’s efforts to compete with the newest app SnapChat, has created Instagram direct. With this new feature, businesses can send direct images and contest entries to the customers who choose to follow them.

The third point I think will be a HUGE social media trend is Pinterest. In 2013, every pin on Pinterest had an 80% re-pin rate. For social media, that is insane! Sites have seen a 15% traffic coming in from Pinterest and has seen a $100 increase per sale.

With 2014 officially on it's way I'm excited to see where this year's trends take us! Stay tuned!

Written by Maggie Burke of Rebecca Adele PR & Events