Facebook Introduces New Partner, tbh

Facebook is doing their part to “spread posi vibes” by partnering with a new app called tbh. This app allows users to anonymously answer kind-hearted questions about their friends and then sends the results back to them as compliments.

For example, the question may be, “Who is the best to bring to a party?” followed by a multiple-choice option of 4 of their friends. The user will select their opinion and the app will then notify the chosen friend in the form of a compliment. The creators of tbh hope to spread more positivity through social media by teaching teenagers to highlight the good things in the people around them, as well as fuel self esteem.

Through tbh, young adults not only spread love, but also remind themselves to practice self-love. The founders of this app have expressed the importance that teenage mental health has to them.

That’s a cute idea, but will today’s young adults really be interested in something like that? Absolutely! Tbh was downloaded over 5 million times within the first 9 weeks and of that 5 million, over half have used it daily. The app has collected over 1 billion poll answers since its launch in August and it has topped the free app charts for teens and high school student users.

It’s a breath of fresh air to social media junkies that Facebook took on tbh instead of cloning it like they have with several other popular teen apps. The entire operation and style of this distinctive software sets it apart from its adoptive big sisters like Instagram and Snapchat.

An app like this could be the start of an entirely new species of social media. Encouraging young people to find the positive in things around them entices the possibility of altering their perspective of the world. By persuading teens to practice this form of mindfulness, it could not only enhance their lives, but also the lives around them.

 Written by Sarah Roberts of Rebecca Adele PR & Events

Squiggle Eyebrows Take Over Social Media!

First there was the Ice Bucket Challenge, and who could forget the Great Dress Debate of 2015; so what’s this year’s social media trend? Well strap yourself in, cause it’s squiggle brows! 

What are squiggle brows you may ask? Well the whole trend started earlier this year with Youtube beauty star Promise Tamang-Phan (pictured above) when she posted a photo on her Instagram with her eyebrows in the unique shape. As it turns out, she drew her inspiration from a photo that she had seen were a woman had photoshopped her eyebrow to make it look wavy. Promise took this and made it a reality! When asked why she would want to try such a… bizarre look, Promise told the Huffington Post “I am always experimenting and trying different makeup looks on my social pages. It was done for fun to show my followers something new.”

But wait! Social media isn’t stopping there. Some are taking it so far as to draw their lips on that way. What!?

If you want to try the look for yourself, there are plenty of websites online that are posting how to do it. But be warned, it involves gluing down your eyebrows which does not sound particularly present. See below for a link to the instructions.

Before you leave, feel free to leave a comment and tell us how you feel about this interesting trend. 

Directions: https://www.women.com/shannon/lists/how-to-make-squiggle-brows-video-photos-details

Written by Mitchell Clifford of Rebecca Adele PR & Events

Top 3 Social Media Trends Coming in 2014!

It is no surprise that businesses are taking full advantage of the marketing benefits that social media has to offer. Between Facebook, Twitter, Instagram, Pinterest, etc., businesses are seeing an amazing increase of traffic and revenue with the help of these platforms. Experts have put together the top fifteen social media trends coming to us in 2014 and I’d like to focus in on the big three that I found the most interesting and educational for myself here as a social media intern at Rebecca Adele PR & Events!

First, I’d like to explain how absolutely ecstatic I am that businesses are finally realizing the gains of social media. 93% plan to either maintain or increase their social media budget for 2014. Instead of looking at social media as a group effort, many will start to employ actual in-house media specialists to maintain customer engagement, increase brand awareness and keep track of the traffic that social media is bringing to the table. For me, I could not be happier. Of course I enjoy the social benefits of my own personal media sites, but that has really increased my passion and education for utilizing social media tools for marketing and branding. Here at Rebecca Adele, I have learned proper social media techniques that I will carry on into the business world once I graduate!

My first day on the job, Becki made a point to make sure that we display a proper image with every single media post we create. Why is this necessary? Well, experts found that in 2013, text-based posts got 50% less interaction than those with images. When you provide your potential customers with an image from the very beginning, you are displaying exactly what they can expect from your site and appealing to their aesthetics. Instagram, in it’s efforts to compete with the newest app SnapChat, has created Instagram direct. With this new feature, businesses can send direct images and contest entries to the customers who choose to follow them.

The third point I think will be a HUGE social media trend is Pinterest. In 2013, every pin on Pinterest had an 80% re-pin rate. For social media, that is insane! Sites have seen a 15% traffic coming in from Pinterest and has seen a $100 increase per sale.

With 2014 officially on it's way I'm excited to see where this year's trends take us! Stay tuned!

Written by Maggie Burke of Rebecca Adele PR & Events