Monday, February 5, 2018

Facebook Introduces New Partner, tbh

Facebook is doing their part to “spread posi vibes” by partnering with a new app called tbh. This app allows users to anonymously answer kind-hearted questions about their friends and then sends the results back to them as compliments.

For example, the question may be, “Who is the best to bring to a party?” followed by a multiple-choice option of 4 of their friends. The user will select their opinion and the app will then notify the chosen friend in the form of a compliment. The creators of tbh hope to spread more positivity through social media by teaching teenagers to highlight the good things in the people around them, as well as fuel self esteem.


Through tbh, young adults not only spread love, but also remind themselves to practice self-love. The founders of this app have expressed the importance that teenage mental health has to them.

That’s a cute idea, but will today’s young adults really be interested in something like that? Absolutely! Tbh was downloaded over 5 million times within the first 9 weeks and of that 5 million, over half have used it daily. The app has collected over 1 billion poll answers since its launch in August and it has topped the free app charts for teens and high school student users.

It’s a breath of fresh air to social media junkies that Facebook took on tbh instead of cloning it like they have with several other popular teen apps. The entire operation and style of this distinctive software sets it apart from its adoptive big sisters like Instagram and Snapchat.
An app like this could be the start of an entirely new species of social media. Encouraging young people to find the positive in things around them entices the possibility of altering their perspective of the world. By persuading teens to practice this form of mindfulness, it could not only enhance their lives, but also the lives around them.

 Written by Sarah Roberts of Rebecca Adele PR & Events

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