A Reflection at My Time at Rebecca Adele PR & Events...

As I approach the end of my internship and the fall semester of my senior year I am so thankful for this experience and all that it has taught me. As a fashion major with a minor in marketing, I have never had any experience in PR but I was excited to get some hands on experience in the industry.

I came into this internship not knowing what to expect and eager to learn more. I was thrown into the crazy life of PR and event planning as I began my experience with Rebecca Adele PR & Events. Starting daily tasks like writing social media plans for various clients, learning how to use social media management websites like Sprout Social and Schedugram, writing blog posts, as well as writing press releases, all quickly became a part of my day-to-day learning.

This internship has taught me so much, and I can’t even begin to explain how thankful I am that this was my first internship experience. I didn’t just learn things like the media writing and how to use the websites like Sprout, but I learned how to deal with clients, vendors, and customer service. I learned how to work in a professional environment and how to work with a team of people. I learned how to manage my time and how to delegate tasks in order to work efficiently and for the office to run smoothly. 

I particulary enjoyed getting to know clients, and learning what kind of content they wanted to see posted to their websites/social media, who they are trying to target, and other information needed to brand their companies successfully.

As well as all of the things I have learned through this experience, one of the biggest ones that I will take away from this are the friendships that I have made working here. Between the days in the office listening to country music or classic Disney songs, the to road tripping to Columbus for a craft show, I have can now call these girls that I worked with some of my good friends.

My favorite part of this internship was getting to learn and see first hand what it takes to run your own business and what goes into planning events like all the craft shows that I have worked throughout this semester. One of my daily tasks was to read and post artist statements from our craft show vendors to our social media. I got to see what kind of products the vendors would be making for the craft shows before we even went to the shows.

After graduation in May, I hope to move to New York City and work in marketing or PR for a fashion design label. No matter what path I choose to go, I know that I will be well prepared for a life in the professional industry. Becki has taught me so much and I am so glad that I had this experience with Rebecca Adele PR and Events!

That’s a Wrap!

As I approached my last semester of graduate school, I knew I needed to find an internship to complete my degree. But not just any internship. I’ve already had two public relations internships and needed something different. I needed to find an internship where I would be challenged in a variety of ways to develop my writing, communication and creative skills. It just so happens that I met every one of those goals and more with my internship with Rebecca Adele PR and Events.

 

Before starting my internship with Rebecca Adele PR and Events, I was instantly attracted to the girly, feminine website and dreamt of being one of Becki’s interns. I was completely overjoyed and psyched when Becki reached out to me to come in for an interview. I knew I would love every second of the internship opportunity when I sat down for my interview, and her dog, Google, jumped on my lap. I thought to myself, “I could really fit in here!”

As I made it through my first week as an intern, I was amazed at how much I had already learned. From writing press releases to learning how to use different social media planning tools, I started to learn all of the ins and outs of the public relations industry. Becki wasn’t kidding when she told me that she was going to train me to be her, and I couldn’t have been more relieved! I knew this wasn’t going to be a typical internship, and that was exactly what I needed. 

My internship provided me with new learning experiences and opportunities where I was able to grow as a young, public relations professional. I have learned the importance of producing creative work to its fullest potential, the importance of remaining positive in hard situations and the importance of always learning new things. Not only did my internship improve my skills and expertise, I also gained a newfound confidence. Now that I’m entering the real world of public relations, I feel extremely confident in myself, and I owe it all to Becki.

As I finish up my portfolio and cuddle with Google one last time, I leave my internship knowing I have a mentor I can always count on. Whether I needed advice about a job or just needed someone to talk to, Becki was there for me for a number instances. Her superior guidance, advice and education all helped me grow to the person I am today. While I’m excited about starting my career, I will greatly miss my internship. I’m extremely grateful for the opportunity, and I will be taking each lesson, piece of advice and learned skill with me. Thank you, Becki!

Written by Alisa Frye of Rebecca Adele PR & Events

Moving Forward After Graduation, an Internship Reflection

I knew I should have an internship on my resume, but where to start? When I first received internship emails from school I would read all of the details about the company and what would be gained from their internship experience. After five emails I learned that most of them did not apply to me.  Kent would send an email with a list of three to five internships which I would quickly scan to find a fatal flaw. Not that these internships were flawed, per se, just not for me. There would be internships for accounting majors (I hate math), internships in Kentucky during the school year (I live in North East Ohio), internships with forty hours a week (I take classes and require sleep). Where could I go to find an internship that suited my needs but didn’t have a fatal flaw?

As it turns out I had a trivial assignment for a computer class. Did you know those classes are a requirement? The assignment was to search information technology jobs on monster.com. While finishing that assignment I started looking into internships for myself. I applied to several local internships and received a call the next day! I was so excited, this wasn’t as hard as I thought. I was not near my phone and I did not call them back immediately. The next day was Saturday. “I’ll call Monday,” I thought. During the weekend this particular company urgently emailed me demanding I contact them immediately. They seemed a little too urgent and a little bit like a scam. I didn’t return their call. I did however, get a call from Rebecca Adele PR & Events.

Becki asked me when I was available for an interview and we set a date. I was very impressed with her office and with her business. I’m a business major and from the beginning of my courses business professors tell their students that most entrepreneurs don’t make it and most startup businesses fail. Well, here was Becki with her own business and a cute, girly office and she was successful!

I chose this internship because I enjoy sewing and crafty things and figured as a millennial I would be able to learn any technological things I was unfamiliar with. I did learn how to use Facebook, Twitter, Pinterest, Schedugram and Sprout Social which would be expected during a social media internship. I learned things I did not expect to learn. I learned how to write shorter, more concise pieces. I have learned how to manage my time effectively. I have learned how to delegate work based on strengths in a team. I have also learned how to organize a workload in the most efficient manner possible. I could list social media writing, press releases and event planning, but learning how to work with others in a dynamic environment and how to manage assignments has been even more valuable and has taught me a lot about myself.

I hope to find a career starting 2016 and am fortunate that Becki called me for this internship. Becki told me that when she was in school she had an internship with a prestigious company where she did data entry. I am glad that I received hands on experience and actually learned something. I hope to find a career in an international business capacity and hope the skills I learned in school and at this internship will help me in my career.

Written by Stephanie Wells of Rebecca Adele PR & Events

Social Media and its Impact on the Fashion Industry

Social media is changing the way the world does business, specifically in the fashion industry. Aside from the obvious, where we can buy an adorable pair of boots in our pajamas from home, its impact has a HUGE reach and impact on the consumer and industry today. 

In today's tech-age, designers have a huge advantage with social media to communicate with their target customers. Whether it's a quick Facebook post, or a tweet to massive amounts of followers, the impact is astounding! For the public, customers also love being able to see their favorite designers' new line as soon as it is out, something that couldn't be done before. From browsing through their website, to seeing their designs on Vogue.com, or their favorite fashion blog, the customer can give the designer immediate feedback through their social media outlets. What's great about social media, is instead of a top down society like what use to dominate the fashion industry, the average fashion blogger can now influence a designer, as much as his own team using through the simple use of social media outlets.

Another great aspect of social media, is designers can utilize the tool as a polling medium. Never before, designers can now get realtime feedback on their newest designs. This includes, but is not limited to pulling inspiration from customer feedback, street style, and bloggers. With the addition of visual sites like Facebook and Pinterest, inspiration is literally just a click away!

Another new trend is the impact that social media has on Fashion Week. By creating an open conversation online with designers and the public, this creates community involvement from celebrities to the cashier at the grocery store. Customers can see all the greatest designs straight from the runway through various mediums including bloggers and celebrities posting their favorite looks on their social media pages. New to the scene, even Snapchat stories. This popular medium even has a specific feed for fashion week coverage! 

In addition, to the typical social mediums, every fashion show during Fashion Week is also recorded and posted online. Many times these shows are also fed live and streamed into the designers' stores as the shows are happening!

With the world of technology constantly changing, social media will constantly be changing as well. This innovative industry goes hand-in-hand with the world of fashion, a fast forward, fast moving innovative industry in its own right. What better way to share that message then with an outlet that is just as innovative as the industry itself?!

Written by Sarah Orlando of Rebecca Adele PR & Events

Social Media Advertising and its Positive Impact on Businesses and Users

Social media has taken the world by storm and has drastically changed the way businesses go about planning their advertising strategies. With each social media outlet, a door opens for businesses to directly communicate and advertise to social media users. Social media advertising on mobile phones is a relatively new trend for different businesses and came about right after the decline of the banner ad. We have closed our computers and have turned to our smartphones for social interaction and entertainment.

We live in a social world where apps on our smartphones are much more attractive and useful compared to websites. Instead of having banner ads track your movements across the web, businesses are advertising on social media outlets to find new clients based on the shared and personal information of users. Social media allows businesses to spot potential new customers by targeting individuals based on their self-reported interests, location, occupation, skills and more. However, social media advertising varies for each different platform. Let’s take a closer look at each platform and the advertising opportunities the outlet holds.

Facebook: Facebook allows businesses to perform keyword searches to examine the self-reported information provided by different users. Businesses can also create landing pages for advertisements, unique advertisements for each specific audience and calculate audience insights.

Instagram: With the option of a 30-second video or landscape picture, Instagram recently introduced their advertising option for businesses. Businesses can create sponsored advertisements in order to get in touch with Instagram users.

Twitter: Promotional tweets allow businesses to boost brand conversation while creating a lasting impression on followers. This type of tweet opens the doors of communication between the customer and business.

Snapchat: Similar to Twitter, Snapchat has recently started integrating sponsored advertisements into Snapchat stories. An advertisement within a story connects with users on a more intimate level and is a great way to reach both young and old audiences.

So, how is this impacting you, the user? Well, it’s working in the both user’s favor and the business’s favor. Social media advertising creates a two-way street where customers can provide feedback and businesses can tailor their messages to meet their customer’s needs. Advertising on social media is one of the easiest, cheapest and most effective ways for businesses to build and strengthen relationships with customers. By getting in touch with potential customers in a more personal way, relationships are being built on trust and credibility. Customers want to feel valued and businesses want to increase their profits. Advertising on social media provides this type of opportunity where both parties are receiving benefits and positive effects. This is the first time where both sides of the advertisement are reaping the benefits. As new social media outlets are developed, positive relationships between the user and business will continue to foster and grow.

Written by Alisa Frye from Rebecca Adele PR & Events