Instagram Has Helped Make Shopping Easier

If you are like me, you spend half of your days scrolling through your Instagram feed double tapping on different posts and watching funny videos or memes. Again if you are anything like me, we also follow way too many clothing brands and cosmetic companies that continuously post new items. When I first had Instagram, you would have to write down what the item was you were interested in and look it up separately on the internet. Now? You can just tap once on the post and a link pops up that you can click on and it will take you directly to the product page and website. How convenient is this?!

Being able to shop on Instagram makes it much easier for shoppers the buy items. Shoppers like me who have no will power when it comes to online shopping! It is also gives companies an opportunity to grow their brand awareness and open up areas for more revenue. If you are advertising the product you might as well sell the product in the same place right?

Instagram is still for watching fun videos and seeing cute posts of your friends, but branching out into a new area can be a big step in a new direction. What do you think social medias will do next to make shopping even easier for the consumer??

Written by LeAnn Frank - Intern at Rebecca Adele PR and Events

Covid-19 Effects on Businesses Worldwide

Covid-19 has caused chaos all throughout the world since it first appeared in late 2019. Now, over five months later, there are lasting effects that the novel corona virus has caused. Not looking at the virus itself, the corona virus has caused many businesses to stop operations and some to close for good. What can we do to help support these businesses that are closing due to the stay at home order and the fact that they do not fall under the essential business market?

Some of the ways we can help is by supporting our local businesses. Small, family owned businesses are especially hurting during these trying times. They have had to cut staff, move to curbside only pickup, and reduce store hours and operations to follow proper CDC guidelines. One way my family is helping our local businesses, is by ordering dinner to go at least once a week from a local restaurant around us that remains open for curbside ordering. If everyone bought a meal from a local restaurant once a week, it would significantly help these businesses out. We can also continue to donate goods to our healthcare workers on the front line. Donating masks, cleaning products, meals, etc. are just some ideas of donations. We're all in this together, so let's make it count!

On a positive note, covid-19 has caused greenhouse gas emissions and CO2 emissions to decline greatly due to the shutdown of factories worldwide. Will this last? Probably not. We are already seeing an increase within different areas and countries with factories and large companies opening back up for production and business. Hopefully, the economy will bounce back, taking into account the proper precautions to help keep greenhouse emissions to a minimum.

Written by: LeAnn Frank, Intern at Rebecca Adele PR & Events

Switching from Print Journalism to Public Relations

When I first started college, my major was Multi-Platform Journalism. This involved interviewing sources, doing research, and then writing a 600-word article. As I reached my junior year I began to find myself disliking this sort of writing. I had to stick to the facts and nothing but the facts. I began to realize that print journalism was not what I wanted to do for the rest of my life. Although it was too late to change my sequence and restart on the Public Relations track, I did manage to find a loophole.

If you find yourself in the same situation as me, don’t panic! It’s not too late! You can still go into public relations without changing your major! You just have to alter your writing style a little bit. Public relations requires you to think more about your audience and allow your creativity to flow. I find that when writing plans, it is easier to find your photos first and then think of fun and interesting captions to go with them! It is also important to remember that a lot of online readers tend to skim articles. So, you have to capture their attention and keep it with only a few sentences or words! The best thing about Public Relations and writing for social media is that it isn’t routine, every day is something different and that’s why I am so happy to have changed my career path before graduating!

I have been very blessed to be given the opportunity to work with Rebecca Adele PR & Events. In just the three weeks that I have been here I have learned so much! I have been able to break free of the writing style I was so accustomed to and have allowed the creativity to flow. Being here has only made my decision to continue a career path in PR even more certain! So, if you find yourself stuck between the two, my advice is to go for it! Maybe later on in life you’ll find yourself missing print but at least you’ll have the skill set to write for both and your opportunities will be endless!

Written by Tiffany Jackson of Rebecca Adele PR & Events

My Reflection on Summer 2016 at Rebecca Adele PR & Events

I can’t believe another summer has flown by! It feels like yesterday I was just leaving school and getting ready to start an internship for the very first time. Before I left for school I was interviewing for internships left and right, it wasn’t until I stumbled upon an advertisement for Rebecca Adele PR & Events, that I knew I had to have this one. I was so excited when Becki reached out to me asking to interview. After the interview, and finding out I got the job, I was so ecstatic!

I’m not going to lie, I was a little nervous before starting my internship at Rebecca Adele PR & Events. I did not know what to expect or what every day would look like. As soon as I walked into the office, the cutest pets, whom I have grown to love, welcomed me. We got to work right away, which was exciting because I have learned so much the past few months. I have learned everything from social media plans, to press releases and how to plan events.

As a writer, event planner, and PR specialist, this internship has helped me build a portfolio I can take with me for years to come. Becki is one of the most hardworking, passionate, and motivated people I have ever met. She knows so much about the field and is always willing to help you grow. I am so lucky to have worked along side with her this summer, and watch her build her company even more.

This internship has helped me establish that I am ready to be in the PR world. I have definitely chosen the right career path for me. I am excited to head back to Ohio University this fall with all the knowledge I have gained from this experience. However I will miss Becki and the team at Rebecca Adele PR & Events. Thank you Becki for an amazing summer internship!

Written by Lexie Gomez at Rebecca Adele PR & Events

Reflecting on My Summer at Rebecca Adele PR & Events

As my time as a summer intern for Rebecca PR & Events comes to a close, I have a lot to be thankful for and reflect on. I’ve had experience writing and using social media, but I’ve never used these skills in the platform I’ve been able to during my time here.

When I first applied for this internship, I had no idea what was in store for me; I just knew it felt like the perfect fit. Turns out, I was right! This experience has provided me with the knowledge and skills I need to be successful in my future career. Not only have I learned new skills and improved the ones I already had, but it’s been a reassuring experience for me. I always knew I loved the public relations field, but looking back on my time here and everything I’ve done, I know for certain that this is what I want to do for the rest of my life, and I have Becki to thank for that.

From creating blog posts to social media plans to working the events throughout the summer, not a second of it was mundane or boring. I’ve had the opportunity at this internship to do more than just sit in an office day-in and day-out and wait for my dismissal. I looked forward to my work day and the conversation and friendships I’ve built with Becki and Lexie, the other intern.

Normally, I would be very sad to leave this internship forever. However, I’ve been fortunate enough to be asked to stay on with Rebecca Adele PR & Events and continue my internship experience virtually for the upcoming fall semester. Being the last semester of my college career, I know the continuation of this internship will keep my skills sharp and keep me focused and ready when a full-time career opportunity arises.

I couldn’t have asked for a better internship and I can’t think of another way I would have rather spent my summer than here at Rebecca Adele PR & Events!

Written by Shaylee Dillen of Rebecca Adele PR & Events

My Summer at Rebecca Adele PR & Events

I can’t believe my internship at Rebecca PR & Events is coming to an end! It feels like it was just yesterday that I was walking into Becki’s colorful and fun office, being greeted by several cats and her beloved pup, Google.

I looked forward to the 45-minute drive to Solon every Monday and Wednesday because our workdays were upbeat and fun, filled with music, talking and the exchange of ideas. While I did have some experience in social media, I have never done any public relations or event planning. However, Becki made it easy to learn and explained everything I needed to know, while still giving me some room to be creative and think for myself.

My day-to-day tasks included writing blogs and press releases, producing and scheduling social media posts, and marketing for upcoming shows for Avant-Garde and Bump to Bows Shows! Working in a fast paced environment has definitely helped me to work harder and be more efficient and creative in my writing. Being able to see my work being used online was rewarding and made me confident that the work I was doing was relevant and important.

Working with Becki was such a rewarding and fun experience. She was constantly giving feedback and helping me to learn from my mistakes, which is what I was looking for in an internship. Hearing her success story about how she was able to get where she is today was very inspiring, and I am grateful to have had the opportunity to work for such a successful and experienced woman.  One of the most important things that she taught me is that you can do anything you want as long as you work for it and to not let anyone get in the way of your goals. Anyone who has the opportunity to work with Becki is very lucky because her kind and hard-working attitude is inspiring and surely motivating. I am so very appreciative for my experience at Rebecca Adele PR & Events and will use what I have learned for my future career in public relations!

Written by Caitlin Homcy of Rebecca Adele PR & Events

Thank you Becki for my wonderful experience at Rebecca Adele PR & Events

It is sad to say that my time here as an intern for Rebecca Adele PR & Events has come to end.  However, I can say that I am not sad, but very happy that I can say that I loved every second of this internship! Although the summer went by way too fast and I wish I could stay longer for this internship, I was able to learn so much about the PR industry and what it takes to run a growing successful business.  Becki is such a positive role model. I am truly going to miss coming into the office every week.

This was my first PR internship and with the help of Becki, I was able to learn how to develop content for several different clients along with scheduling social media plans as well. I was never sitting at my desk bored, I was given plenty of writing tasks to do that kept me busy, along with that my confidence in my writing has grown tremendously which I am really grateful for.  The office life was very laid back and we listened to music while working every day, and even hung out with Google the adorable office dog!

This internship has helped me realize where I want to be in the future with my career. It is hard to believe that I will be graduating in the spring this year. I used to be nervous thinking about graduating but after interning with Becki, it has giving me plenty of confidence and experience within my career choice. I have confidence that I will find a job after graduation. 

Upon graduation, I hope to be working in the Toledo or Cleveland area for a PR firm.  I am ready for this next chapter in my life and I have Rebecca Adele PR & Events to thank for that!

Written by Carly Wiegand from Rebecca Adele PR & Events

Miss Teen USA Eliminates Swimsuit Competition

Miss. Teen USA is one of America’s highest-profile beauty pageants. Founded 33 years ago, the competition has always featured rounds where contestants compete in private interviews with the judges, and presentation rounds in evening wear, and swim suits. However, change is coming this July 30th at The Venetian Resort Hotel Casino in Las Vegas. For the first year ever, the swimsuit round has been eliminated. Instead, the 51 women will be judged in a brand-new athletic wear competition.

The pageant’s organizers stated that the swimsuit portions were always intended to show off the athleticism of the competitors. However, the swimsuit category was chastised for exploiting and sexualizing young women and not promoting diverse body types. The new athletic-wear portion will now focus on young women’s health and wellness.

Former Miss Teen USA Katherine Haik always wanted to eliminate the swimsuit round. “I have always been an athlete my entire life. As member of a softball team and a competitive dance team, I spend a lot of time in athletic wear,” she stated. “This new direction for Miss Teen USA is a great way to celebrate the active lives that so many women lead and set a strong example for our peers.”

The pageant’s shift from swimsuits to athletic wear is also a smart business move, chasing the rise of athleisure fashion, says former Miss Virginia Nancy Redd. “Teens are spending 1 percent of their life in a bathing suite and 50 percent in athleisure. The pageant is following the trend of who can sponsor them.”

Reaction to the new decision was overwhelmingly positive, with many comments from former contestants and judges. This big switch could impact the other pageants in the Miss. Universe organization. It will be interesting to see if they follow the lead of Miss Teen USA.  The 2016 Miss Teen USA pageant will be held in Las Vegas on July 30^th.

Written by Lexie Gomez of Rebecca Adele PR & Events