Covid-19 Effects on Businesses Worldwide

Covid-19 has caused chaos all throughout the world since it first appeared in late 2019. Now, over five months later, there are lasting effects that the novel corona virus has caused. Not looking at the virus itself, the corona virus has caused many businesses to stop operations and some to close for good. What can we do to help support these businesses that are closing due to the stay at home order and the fact that they do not fall under the essential business market?

Some of the ways we can help is by supporting our local businesses. Small, family owned businesses are especially hurting during these trying times. They have had to cut staff, move to curbside only pickup, and reduce store hours and operations to follow proper CDC guidelines. One way my family is helping our local businesses, is by ordering dinner to go at least once a week from a local restaurant around us that remains open for curbside ordering. If everyone bought a meal from a local restaurant once a week, it would significantly help these businesses out. We can also continue to donate goods to our healthcare workers on the front line. Donating masks, cleaning products, meals, etc. are just some ideas of donations. We're all in this together, so let's make it count!

On a positive note, covid-19 has caused greenhouse gas emissions and CO2 emissions to decline greatly due to the shutdown of factories worldwide. Will this last? Probably not. We are already seeing an increase within different areas and countries with factories and large companies opening back up for production and business. Hopefully, the economy will bounce back, taking into account the proper precautions to help keep greenhouse emissions to a minimum.

Written by: LeAnn Frank, Intern at Rebecca Adele PR & Events

Funny Bone No More, Lessons in Advertising to the Heart

If you were among the 4.5 million viewers of Super Bowl XLIX then you might have been reaching for the tissues this year during commercial breaks (even more so if you are a Seahawks fan). This year major companies decided to appeal to viewers’ hearts rather than their funny bone.  Companies such as Budweiser, Always, Nissan, Coca-Cola and Nissan ditched the giggles and made us all cry with their advertising messages (it wouldn’t be a Super Bowl without at least one memorable ad!).  

Brands are starting to think a little more seriously about the role they play in their audiences’ lives. These ads are becoming helpful for the rest of us looking to change up our marketing game. Here are three lessons we learned while watching this year’s Super Bowl ads:

Get Emotional: Ever since the beginning of consumer marketing, we know that humans buy emotionally. We buy something because we feel a certain way or want to feel a certain way. Later, we find ourselves looking back on that purchase and then justify it with logic.  If you want your marketing strategy to be a success, hone in on how your brand can provide your audience with a positive emotion about life. Coca-Cola beautifully embodied this with their ad, which transformed online hate messages into happiness on the Internet.

  - Don’t Be Morbid:  Who DIDN'T hate that ad from Nationwide where the kid dies? While Nationwide probably had the best intentions for that ad, they overkilled the emotions and made the message outright depressing. Fear-based advertisements only go so far with your audience.

  - Use the Power of Social Media: After watching Always #LikeAGirl commercial, who else hopped on Twitter to be a part of the movement? Today, social media is an integral part of all advertisement. Many viewers turn to social media outlets to comment or share their opinions about advertisement on social media outlets.  So, why not give them a hashtag to start the buzz with?

What do you think about this year’s Super Bowl Ads? Let us know!

Written by Tori Simmons of Rebecca Adele PR & Events