Covid-19 Effects on Businesses Worldwide

Covid-19 has caused chaos all throughout the world since it first appeared in late 2019. Now, over five months later, there are lasting effects that the novel corona virus has caused. Not looking at the virus itself, the corona virus has caused many businesses to stop operations and some to close for good. What can we do to help support these businesses that are closing due to the stay at home order and the fact that they do not fall under the essential business market?

Some of the ways we can help is by supporting our local businesses. Small, family owned businesses are especially hurting during these trying times. They have had to cut staff, move to curbside only pickup, and reduce store hours and operations to follow proper CDC guidelines. One way my family is helping our local businesses, is by ordering dinner to go at least once a week from a local restaurant around us that remains open for curbside ordering. If everyone bought a meal from a local restaurant once a week, it would significantly help these businesses out. We can also continue to donate goods to our healthcare workers on the front line. Donating masks, cleaning products, meals, etc. are just some ideas of donations. We're all in this together, so let's make it count!

On a positive note, covid-19 has caused greenhouse gas emissions and CO2 emissions to decline greatly due to the shutdown of factories worldwide. Will this last? Probably not. We are already seeing an increase within different areas and countries with factories and large companies opening back up for production and business. Hopefully, the economy will bounce back, taking into account the proper precautions to help keep greenhouse emissions to a minimum.

Written by: LeAnn Frank, Intern at Rebecca Adele PR & Events

Give Traffic to Your Site the Green Light with These Easy Tips!

You’ve done all the work to start up your own website but now you have to encourage people to actually visit your site! For many business owners, this can be one of the biggest challenges. Sitting back and hoping a few Facebook posts here and there brings enough attention to your site and business just isn’t enough; you need to take action!

Forbes agrees that one tip that can definitely get the attention of web browsers is to work on your headlines. A simple, straight to the point headline may get your point across, but without adding a catchy or memorable headline to an article or post, nobody is going to think twice about going to your site. On top of that, update and improve existing posts.

Visitors will get bored if they are reading through your website and suddenly all of the headlines and website content become dry and boring. Also, regardless of what your website niche is, connect with others in the same community who can lend a hand by mentioning you on their site or you can mention them on yours! There’s no shame in getting help from other professionals. You can even take the extra step to “friend” similar businesses or websites. Once you create that relationship, it opens up doors for them to feature you on their site(s) and you can do them the same favor. Look up what the other top 10 sites are that are in your area of expertise, and write an article or post about them. If you notice them, there’s a chance they may notice you back and give you the recognition you may need on their site. In return this can then cause their visitors to want to then visit your site!

When making blog posts, or any text on your site, it’s important to try and include every possible key word you can think of. That way, when people are using search engines to find businesses or websites that have what they are looking for, your site will most definitely pop up for them to explore. If people who visit your site decide to comment on your blog posts, try and interact with those comments. Respond, recommend and reach out. Being interactive with your users on your site is key to keeping yourself relevant and real to them. If you get enough reactions to a post, feel free to even write a follow up or a response blog post. This simple tip will really get your readers interested and begin keeping up with your site.

Don't forget to still use Facebook and Reddit! Try and increase your postings per week. Instead of just a few times a week, work on making it even a few times a day. In these posts, pay attention to sites you’re linking to or hashtags you are using, as these could all lead back to you and drive more interest and traffic to your site.

These may seem like self-explanatory or beginner tips, but that’s the point! These are simple, easy steps that any new website owner can use to get their business off the ground! So get out there and try some of these and watch your website flourish! 

Written by Shaylee Dillen of Rebecca Adele PR & Events