You’ve done all the work
to start up your own website but now you have to encourage people to actually
visit your site! For many business owners, this can be one of the biggest
challenges. Sitting back and hoping a few Facebook posts here and there brings enough
attention to your site and business just isn’t enough; you need to take action!
Forbes agrees that one tip
that can definitely get the attention of web browsers is to work on your
headlines. A simple, straight to the point headline may get your point across, but without adding a catchy or memorable headline to an article or post, nobody
is going to think twice about going to your site. On top of that, update and
improve existing posts.
Visitors will get bored if they are reading through
your website and suddenly all of the headlines and website content become dry
and boring. Also, regardless of what your website niche is, connect with others
in the same community who can lend a hand by mentioning you on their site or
you can mention them on yours! There’s no shame in getting help from other
professionals. You can even take the extra step to “friend” similar businesses
or websites. Once you create that relationship, it opens up doors for them to
feature you on their site(s) and you can do them the same favor. Look up what
the other top 10 sites are that are in your area of expertise, and write an
article or post about them. If you notice them, there’s a chance they may
notice you back and give you the recognition you may need on their site. In return this can then cause their visitors to want to then visit your site!
When making blog posts, or any text on your site,
it’s important to try and include every possible key word you can think of.
That way, when people are using search engines to find businesses or websites
that have what they are looking for, your site will most definitely pop up for
them to explore. If people who visit your site decide to comment on your blog
posts, try and interact with those comments. Respond, recommend and reach out.
Being interactive with your users on your site is key to keeping yourself
relevant and real to them. If you get enough reactions to a post, feel free to
even write a follow up or a response blog post. This simple tip will really get your
readers interested and begin keeping up with your site.
Don't forget to still use Facebook
and Reddit! Try and increase
your postings per week. Instead of just a few times a week, work on making it
even a few times a day. In these posts, pay attention to sites you’re linking
to or hashtags you are using, as these could all lead back to you and drive
more interest and traffic to your site.
These may seem like self-explanatory or beginner
tips, but that’s the point! These are simple, easy steps that any new website
owner can use to get their business off the ground! So get out there and try
some of these and watch your website flourish!
Written by Shaylee Dillen of Rebecca Adele PR & Events
