Social Media and its Impact on the Fashion Industry

Social media is changing the way the world does business, specifically in the fashion industry. Aside from the obvious, where we can buy an adorable pair of boots in our pajamas from home, its impact has a HUGE reach and impact on the consumer and industry today. 

In today's tech-age, designers have a huge advantage with social media to communicate with their target customers. Whether it's a quick Facebook post, or a tweet to massive amounts of followers, the impact is astounding! For the public, customers also love being able to see their favorite designers' new line as soon as it is out, something that couldn't be done before. From browsing through their website, to seeing their designs on Vogue.com, or their favorite fashion blog, the customer can give the designer immediate feedback through their social media outlets. What's great about social media, is instead of a top down society like what use to dominate the fashion industry, the average fashion blogger can now influence a designer, as much as his own team using through the simple use of social media outlets.

Another great aspect of social media, is designers can utilize the tool as a polling medium. Never before, designers can now get realtime feedback on their newest designs. This includes, but is not limited to pulling inspiration from customer feedback, street style, and bloggers. With the addition of visual sites like Facebook and Pinterest, inspiration is literally just a click away!

Another new trend is the impact that social media has on Fashion Week. By creating an open conversation online with designers and the public, this creates community involvement from celebrities to the cashier at the grocery store. Customers can see all the greatest designs straight from the runway through various mediums including bloggers and celebrities posting their favorite looks on their social media pages. New to the scene, even Snapchat stories. This popular medium even has a specific feed for fashion week coverage! 

In addition, to the typical social mediums, every fashion show during Fashion Week is also recorded and posted online. Many times these shows are also fed live and streamed into the designers' stores as the shows are happening!

With the world of technology constantly changing, social media will constantly be changing as well. This innovative industry goes hand-in-hand with the world of fashion, a fast forward, fast moving innovative industry in its own right. What better way to share that message then with an outlet that is just as innovative as the industry itself?!

Written by Sarah Orlando of Rebecca Adele PR & Events