We all know how easy it is
to scroll mindlessly through Facebook’s infinite news feed. With friends
keeping you updated on their life-events, funny videos, or what they ate for
lunch, you may get lost in the crowd of content. In the midst of all this
over-stimulation, we can’t help but crave something with more substance. Well,
Facebook has heard this cry and taken a step in a more substantial direction.
The dawn of Facebook
Trending improved the site to give users a worthwhile experience while they
update their statuses. Most are familiar with the “Trending” sidebar on the
homepage. It features a list of words and phrases that are most often mentioned
in Facebook users’ posts, along with a brief description or headline.
A recent update to
Facebook’s Trending sidebar plans to expand the service by offering different
categories for trending topics. At the top of the sidebar, along with an “All
News” section, there will be five topics: Sports, Entertainment, Politics,
Business, and Science & Technology.
As Facebook tries to become
an established news distribution platform, the update caters to the unique
consumer by offering a variety of stories and headlines that intrigue a
specific Facebook user.
This change is will also be
beneficial to marketers with content that matches category niches, allowing
them to target their audiences through trending topics included on the list. It
is also helpful to media outlets who want to get more exposure and user
engagement.
Facebook’s latest update to
the Trending sidebar is a positive step in the direction of high-quality
content and providing its users with a meaningful, fulfilling experience.
Though the site is first and foremost a social media platform, the growing news
distribution feature adds both substance and variety to the social network.
Written by Jackie Miesle of Rebecca Adele PR & Events
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