Recently, Instagram released a
new logo and most of the Internet freaked out. The Facebook-owned photo-sharing app removed its universal tan-and-brown
camera logo for a vibrant design with a white camera outline inside.
Instagram’s other apps – layout, Hyperlapse and Boomerang – also have similar
redesigns.
It seems like “insta-lovers” aren’t
big on change, some users had some pretty strong reactions to the new look.
The big question is why the change?
Instagram said the change reflects the developments the company has made since its
launch in October 2010. According to Ian Splater who is head of design for Instagram,
“The instagram logo and design was beginning to feel, well…not reflective of
the community, and frankly we thought we could make it better,” he writes in a
post on Medium.
It is obvious that the new app was inspired by
the previous app icon. They also made improvements to how the instagram app
looks on the inside as well. The design is supposed to make the app feel
simpler. The design allows there to be
more focus on the photos and videos users post without changing how you
navigate the app. Although this is the most noticeable change to this app, it
is also implementing updates that will have a more significant impact on
marketers.
The Instagram community has progressed
over the past five years from a place to share filtered photos too much more. Instagram’s fresh new look reflects how
diverse and lively your story telling has become.
Written by Carly Wiegand of Rebecca Adele PR & Events
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