Tuesday, July 26, 2016

What’s All the Excitement with Pokémon Go?

For the past few years, most avid social media users have gotten very good at multitasking. Walking down the street while checking Twitter, Facebook and Instagram is now a piece of cake because we know when to look up and around for people passing by. However, starting on July 6th, people started walking around aimlessly and getting lost because they are trying to catch... Pokémon. Yes, you heard me, Pokémon.
Pokémon GO was developed by the company Niantic and published by The Pokémon Company as part of the Pokémon franchise. The game uses GPS and allows players to battle, capture and train virtual Pokémon who appear in the real world around them. Only an amazing 24 hours after its release, Pokémon GO topped the U.S. App Store's "Free” and “Top Grossing” charts.
However, the game has been receiving negative reactions and attention due to accidents and public annoyances related with it. Users of the app have reported falling, running into things, getting sunburned and even putting themselves at risk of car accidents while driving.
Even though there has been some negativity associated with the new game, most users are absolutely loving it. Not only are people that used to play “old school” Pokémon reliving their glory days, but younger users that are less familiar with the game are having fun with it, too! 
Unlike most social media platforms, Pokémon GO gets people off of their couches and into the real world. It is getting people to walk around their cities (even at obscure times of the night) where they might even meet other users out walking as well. Even if you still think the game sounds odd, download it and try it out! Just remember to watch where you’re walking (and maybe wear some elbow pads). Happy catching!
Written by Caitlin Homcy of Rebecca Adele PR & Events


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